A brand can rank on Google and still disappear from an AI recommendation. Profound turned that awkward discovery into a measurement business, then set about doing the marketing work itself.
Experience Hair calls itself a communications company. Its most revealing message may be the one it has barely sent.
Trustpoint Xposure has turned an old frustration with public relations - paying for effort instead of an outcome - into a blunt new offer: guaranteed placements, structured authority and a bid to become the name an AI gives first.
The Irvine firm grew by replacing open-ended pitching with guaranteed media placements. Its newest act is quieter and more interesting: becoming the white-label PR and SEO counter behind other agencies.
AirOps is a San Francisco-based software company that helps brands stay visible as search shifts from Google links to AI answer engines like ChatGPT, Perplexity, Gemini and Claude. Its platform combines visibility analytics with AI-assisted content creation and refresh workflows, letting marketing teams monitor how often they are cited by AI, find content gaps, and produce brand-consistent pages at scale. Founded in 2022 by Alex Halliday, Matt Hammel and Berna Gonzalez, AirOps raised a $40M Series B in November 2025 led by Greylock and counts Ramp, Webflow, Chime, Carta, Klaviyo and Kayak among its customers.
Peec AI is a Berlin-based software company that helps marketing teams measure and improve how their brand shows up in AI-generated answers. Its platform tracks a brand's visibility, ranking, sentiment and cited sources across ChatGPT, Perplexity, Gemini, Google AI Overviews and other generative engines, then recommends prompts and strategies to close gaps. Founded in early 2025 by Marius Meiners, Tobias Siwonia and Daniel Drabo, the company reached roughly $10M ARR within its first year and raised a $21M Series A led by Singular in November 2025.
Bluefish is a New York-based agentic marketing platform (AMP) that helps Fortune 500 brands monitor, influence, and measure how they appear inside AI systems like ChatGPT, Google Gemini, Claude, Perplexity, and Amazon Rufus. Founded in 2024 by repeat ad-tech founders, it pioneered the category often called Generative Engine Optimization (GEO) and reached roughly 10% of the Fortune 500 within two years, raising $43M in Series B in April 2026 to bring total funding to $68M.