brand-tracking
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NewtonX
NewtonX is a New York-based B2B market research and intelligence company that connects businesses to hard-to-reach, identity-verified experts. Instead of relying on a fixed panel, its AI-driven Graph scans more than 1.1 billion professionals across 140+ industries to custom-recruit the exact decision-makers a research brief requires, then runs surveys, interviews, and AI-moderated studies on top. Founded in 2016 by former McKinsey consultants Sascha Eder and Germain Chastel with Anuja Ketan, NewtonX serves Fortune 500 companies, top management consultancies, and financial institutions that need trustworthy, fraud-resistant data to make high-stakes decisions.
Potloc
Potloc is a Montreal-based market research technology company that runs an AI-powered, all-in-one survey platform built exclusively for management consulting and private equity firms. Founded in 2013 by HEC Paris graduates Rodolphe Barrere and Louis Delaoustre, the company pioneered social-media sampling to source hard-to-reach B2B and B2C respondents, and today handles the full research workflow - questionnaire design, sampling, live fieldwork monitoring, data-quality control, and AI-assisted analysis. Potloc has served 500+ global firms and collected hundreds of millions of survey responses across industries and geographies.
BlueOcean
BlueOcean is a San Francisco-based AI company that builds brand and marketing decision intelligence for large enterprises. Founded in 2019 by former agency marketers Grant McDougall and Liza Nebel, it pulls from thousands of public data sources to tell marketing leaders how their brand is performing against competitors in near real time. In 2025 the company shipped Spark, a marketing-specific agentic AI platform built on Amazon Bedrock, which early adopters like AWS, Cisco, Microsoft, Intel, Roche and SAP say cut certain operational tasks by up to 97%. BlueOcean raised a $30M Series B led by Insight Partners in 2022 and has worked with brands representing trillions of dollars in market value.
Getwizer
Getwizer is a New York and Haifa based consumer insights company that pairs an AI research engine, WizerOne, with in-house human research specialists it calls Wizers. Using a modular building-block approach, teams run concept tests, brand tracking, ad pre-tests and deep consumer profiling and get cleaned, analyzed insights in as little as five days. The pitch is a hybrid model: automation and machine learning handle the heavy lifting while experts shape the questions and interpret the answers, aiming for custom research that is faster and cheaper than a traditional agency.
The Harris Poll
The Harris Poll is one of the longest-running public opinion and market research firms in the United States, tracking the sentiment, behaviors, and motivations of American adults since 1963. Now part of Stagwell (NASDAQ: STGW), it pairs decades of polling heritage with AI-powered research tools such as the Harris Quest suite, advising leaders, brands, and institutions on how to anticipate change and act with confidence.