brand-performance
(4)Legend
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Company
Founder · Executive · Operator
Stephen Upstone and the trouble with a click
A click can tell you where a finger went. Stephen Upstone has spent years trying to discover where a mind went - and built LoopMe around the difference.
stephen-upstone · loopmeRead →
Saas · Enterprise · Ai
Launchmetrics puts a price on fashion’s attention
A sample cupboard helped inspire a software business. Today, Launchmetrics connects the sample cupboard to the media report - and asks what all that attention is worth.
launchmetrics · fashion-technologyRead →
Founder · Operator · Executive
Ross Shelleman Put the Middle of Marketing Back on the Map
The Chicago operator spent years turning data into an agency business. Now, as CEO of Manifest, he is making a blunt case for the neglected stretch between brand fame and the final click.
ross-shelleman · manifest-ceoRead →
Ai · Media · Enterprise
LoopMe wants to know if the ad changed your mind
The London adtech company turns consumer surveys into instructions for the next ad buy. With Chartboost in its pocket, it is taking that feedback loop deeper into mobile games, apps and connected TV.
adtech · brand-performanceRead →