boston-executives
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When the Shop’s Best Knowledge Walks Out at Five, Shawn LaVana Wants the System to Remember
After a career selling complicated software, ProShop ERP’s chief marketing officer has arrived at a wonderfully concrete brief: help precision manufacturers keep what their best people know.
Laura Marx Makes the Invisible Business of Identity Impossible to Ignore
She started by teaching tennis, built a global marketing career from outside the office, and now gives RSA's identity-security ambitions a human vocabulary. Laura Marx's subject is access; her method is connection.
Sarah Hodges Put On the Boots Before She Wrote the Message
The UKG chief marketing officer built her career by leaving the conference room - onto construction sites, into product teams, and closer to the people her companies serve.
Brian Gladstein Learned to Sell Security by Following the Customer
An MIT-trained engineer followed a product marketer into customer meetings and found his real craft: turning technical complexity into stories people can use. Two decades later, that habit still shapes how he builds brands, teams and trust in cybersecurity.
Ken Yanhs Keeps Returning to the Classroom
After a career spanning The Atlantic, Bain, WGBH, LEGO Education and a run of software companies, the Boston marketing executive has arrived at Element451 with a familiar brief: make complicated technology useful to people who have better things to do than decode it.
Robin Streit Built a Marketing Career for the Long Game
Before workforce software spoke the language of AI and predictive analytics, Robin Streit was already doing the slower work: making a complex product understandable. Her career is a study in range, patience and the quiet advantage of staying long enough to see a category change.
Jessica Stanford Saw the Supply-Chain Attack Coming. Now She Markets the Defense.
In 2018, Jessica Stanford warned that attackers would slip through the smaller companies around the perimeter. Seven years and several cybersecurity startups later, that old prediction became her new brief.
Alexandra Ozerkis Learned to Sell the Invisible
The Evolv Technology CMO spent two decades translating complicated categories, from trade associations to AI screening. Now her brief is to turn trust, fieldwork and careful language into growth.
Andrew Feinberg Built a Career Turning Data Chaos Into Decisions
For nearly three decades, Andrew Feinberg has worked on the same stubborn problem in two very different rooms: how to turn overwhelming complexity into a useful next move.
Paul Gaynor Built a Renewable-Energy Career for the Years After the Ribbon Cutting
The Longroad Energy co-founder has spent four decades learning that a power project is not a product launch. It is a promise measured in permits, financing, megawatts and years.
Shirley Macbeth Makes the Complicated Useful
Across payments, research and enterprise AI, Shirley Macbeth has built a career around one deceptively hard move: turning a crowded story into a decision people can actually make.
Stacy Simpson Is Marketing What Technology Gives Back
After a career spent translating complicated technology, athenahealth CMO Stacy Simpson has arrived at a deceptively simple measure for AI: does it return time, attention, and clarity to the people using it?