A finished manuscript can spend years going nowhere. Spines sells authors a way through the production maze - but getting a book into shops and getting people to read it are different jobs.
Before a book reaches the shop, someone has to care about it. NetGalley gives publishers a way to find those first readers - and gives those readers a reason to show up.
Kinga Jentetics could write a thesis. Publishing it across borders was the difficult part. The company she built now sells authors a simpler route to stores - and a fixed bill for taking it.
Smith Publicity began in a bedroom with two cats and a wager on earned attention. Nearly three decades later, its most useful idea is that a book launch should behave less like fireworks and more like infrastructure.
Weaving Influence discovered early that authors do not merely need a clever launch plan. They need a crew willing to do the fiddly work - from review teams and podcast pitches to Amazon ads - long after the manuscript feels finished.