better-for-you-food
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The $30 Million Sandwich Roll That Taught Hero Bread How to Sell Bread
Hero Bread spent more than $30 million developing a very good roll for a very difficult customer. Its escape from the Subway trap became a sharper lesson: before asking a giant retailer to believe, find a thousand ordinary people who already do.
Lawrence Toscano Put the Payroll Before the Rebuild
When a five-alarm fire tore through Barchemy's main plant, Larry Toscano kept every employee paid. The decision explains more about his Donora chocolate business than any ingredient list could.
GOOD GOOD Sold the Stevia Machine - Then Built a Pantry Brand People Could Actually Crave
A looming inventory write-off forced an Icelandic sweetener startup to make jam in the kitchen. The rescue product became a 10,000-store U.S. business - and a surprisingly practical playbook for turning a dietary constraint into a grocery habit.
Starday Built Four Food Brands to Sell the Food Industry Something It Lacks: Conviction
The Scottsdale startup spent four years turning hazelnut spread, chickpea crunch, seasoned rice and sweet-potato crackers into a live-fire test of its software. Now it is selling the decision system behind the snacks to the food companies that cannot afford another pretty dashboard.