A looming inventory write-off forced an Icelandic sweetener startup to make jam in the kitchen. The rescue product became a 10,000-store U.S. business - and a surprisingly practical playbook for turning a dietary constraint into a grocery habit.
The Scottsdale startup spent four years turning hazelnut spread, chickpea crunch, seasoned rice and sweet-potato crackers into a live-fire test of its software. Now it is selling the decision system behind the snacks to the food companies that cannot afford another pretty dashboard.