better-for-you-food
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The $30 Million Sandwich Roll That Taught Hero Bread How to Sell Bread
Hero Bread spent more than $30 million developing a very good roll for a very difficult customer. Its escape from the Subway trap became a sharper lesson: before asking a giant retailer to believe, find a thousand ordinary people who already do.
GOOD GOOD Sold the Stevia Machine - Then Built a Pantry Brand People Could Actually Crave
A looming inventory write-off forced an Icelandic sweetener startup to make jam in the kitchen. The rescue product became a 10,000-store U.S. business - and a surprisingly practical playbook for turning a dietary constraint into a grocery habit.
Starday Built Four Food Brands to Sell the Food Industry Something It Lacks: Conviction
The Scottsdale startup spent four years turning hazelnut spread, chickpea crunch, seasoned rice and sweet-potato crackers into a live-fire test of its software. Now it is selling the decision system behind the snacks to the food companies that cannot afford another pretty dashboard.