SparkPlug is a San Francisco-based incentive management platform that turns frontline retail and restaurant employees into a brand's most effective sales force. By integrating directly with point-of-sale systems, it automates sales contests, goals, and commissions - often funded by the brands and vendors whose products those employees sell - and pays rewards out automatically. The company works with thousands of retail locations and hundreds of brand partners, betting that the people closest to the customer are the most underused influence in physical commerce.
Tom Orbach is an Israeli growth marketer, newsletter creator, and viral-campaign architect best known for building the LinkedIn Viral Post Generator (1.7M users, acquired in one week), leading Wiz's brand from obscurity to a $32B Google acquisition, and publishing the Marketing Ideas newsletter to 85,000+ subscribers. He operates at the intersection of behavioral economics, humor, and B2B marketing - turning 'boring' industries into viral moments.
Morgan Housel is a partner at Collaborative Fund and bestselling author of 'The Psychology of Money' (2020) and 'Same As Ever' (2023), with over 11 million copies sold globally across 60+ languages. A former Wall Street Journal contributor and two-time Best in Business award winner, he writes about the intersection of human behavior and money, arguing that financial success is less about intelligence and more about temperament. Housel sits on the board of Markel Corporation and is widely regarded as one of the most influential voices in behavioral finance today.