ballot-measures
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The Persuadable Middle Is Where Gunster Goes to Work
A 13-person Washington firm sells a complete campaign loop: find the movable audience, test the language, recruit the validators, then put the message everywhere. Its most famous work also shows why persuasion is easier to sell than to measure.
The Sacramento Firm That Turns Policy Fights Into Human Stories
BCFS has spent more than two decades winning California fights by making big policy feel local, personal and urgent. Its real product is not an ad or a press release - it is alignment.
The Campaign Shop That Works Between the Headline and the Vote
In Sacramento, persuasion is less a speech than a supply chain. I Street Public Affairs built its business by connecting the message, the coalition, the media buy and the paperwork that turns an argument into a result.
The Ballot Comes Last
TeamCivX helps public agencies decide whether a funding measure deserves a place on the ballot - and has the rare discipline to stop when the voters say no.
MCSA Knows What a District Means Before the Mail Lands
A small Sacramento consultancy sits at the useful intersection of maps, messages, and turnout. Its public record shows how political expertise becomes campaign machinery - one district, mail piece, and coalition at a time.
BMWL knows who has to say yes
A tax campaign, a hospital fight, and a bigger Sacramento alliance reveal how BMWL turns complicated policy into something people can act on.
FM3 Research and the expensive difference between liking and voting
A public can love your mission and still reject your tax. FM3 Research makes a business of finding that gap before a campaign has to.
Axiom Advisors and the business of getting California to say yes
Axiom Advisors is putting lobbyists, campaigners and communicators under one roof. Its wager: a company’s toughest California problem rarely stays inside the Capitol.
BASK Digital Media and the voters TV couldn’t reach
A ballot campaign found that 23% of its undecided audience was beyond traditional TV’s reach. BASK’s response reveals how this political agency works - and why it is now watching AI search.
Calkin Public Affairs knows who needs convincing
A dairy farm, a gas stove, a nuclear plant: Calkin Public Affairs treats California’s policy fights as campaigns with a specific audience and a decision to win.
CliffordMoss and the hard arithmetic of yes
A California political consultancy helps communities pay for schools, trains and public services. Its work reveals why a popular idea can still lose - and what has to happen before the campaign starts.
Swing Strategies and the business of getting to yes
California campaigns are crowded with money, messages, and people who disagree. Swing Strategies sells the work of bringing them into alignment - and its record offers a useful lesson in the limits of persuasion.
Paschal Roth knows a good argument needs an audience
California’s public health officials had evidence. They needed political attention. Paschal Roth’s work shows how a specialist communications firm helps an overlooked issue find its audience - and what that work actually costs.
Goodwin Simon studies the argument inside your head
The public opinion firm helps campaigns and causes understand why people hesitate. Its research follows the emotional friction between agreeing with an idea and acting on it.