audience-measurement
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Ashwin Navin and the audience hiding in plain sight
From BitTorrent’s distribution deals to Samba TV’s audience data, Ashwin Navin has spent his career connecting technology to the people using it. His next question is what happens after the advertisement.
Triton Digital makes the ad break work
A podcast needs a voice. A business needs someone to count the listeners, deliver the audio and sell the silence between sentences. Triton Digital has spent two decades doing that less glamorous work.
LoopMe wants to know if the ad changed your mind
The London adtech company turns consumer surveys into instructions for the next ad buy. With Chartboost in its pocket, it is taking that feedback loop deeper into mobile games, apps and connected TV.
The Billboard Learned to Count: Clear Channel's Bet on Measurable Attention
Clear Channel Outdoor still rents rectangles beside roads and inside airports. But the more revealing business is the machinery behind them - audience data, automated buying and proof that a physical ad did something.
Chris Schneider
From streaming's cord-cutters to healthcare's data-rich digital stack, Chris Schneider keeps returning to one practical question: are marketers reaching the people they think they are?
OUTFRONT Media
The billboard business used to sell rectangles by the roadside. OUTFRONT is turning those rectangles - and thousands of screens below the street - into a measurable, programmable media network built for the real world.
Bulzi, Inc.
Bulzi, Inc. (styled Bulzī, pronounced 'bulls-eye') is a dual-use technology company that uses edge-AI and Internet of Things (IoT) sensors to deliver situational awareness, security, and safety solutions. Originally built to measure out-of-home advertising audiences by passively detecting nearby mobile devices, Bulzi adapted its RF-sensing platform for defense and public-safety missions with roughly $2M in SBIR funding from the U.S. Air Force and Army. Its products span passive C5ISR sensing (SAFER), base access control (z-BASE), and medical-grade vital-signs monitoring (BioSCOUT), serving warfighters and first responders alongside commercial advertising customers.
BlueZoo Inc.
BlueZoo Inc. is a Menlo Park-based analytics company that measures real-world foot traffic by passively counting the Wi-Fi probe requests smartphones broadcast - turning phones into an anonymous proxy for people. Its cloud software and Wi-Fi sensors deliver real-time, auditable, privacy-respecting counts of visitors, unique visitors, and dwell time for out-of-home advertising, retail media, hospitality, and smart-city customers. Protected by seven U.S. patents and GDPR-certified by ePrivacy, BlueZoo is positioning itself as an independent measurement 'currency' for the digital-out-of-home advertising industry.
Samba TV
Samba TV is a television technology and data company that builds software embedded directly into smart TVs to measure what households actually watch in real time. Using its patented automatic content recognition (ACR) technology, it turns anonymized, opt-in viewing across broadcast, cable, OTT and streaming into audience insights and cross-screen advertising tools that marketers and broadcasters use to plan, target and measure campaigns. Founded in 2008 by former BitTorrent employees and headquartered in San Francisco, Samba TV operates across roughly 24 smart TV brands and tens of millions of devices worldwide.
Quantcast
Quantcast is a San Francisco-based advertising technology company that uses AI and machine learning to help marketers, agencies and publishers plan, buy, optimize and measure campaigns across the open internet. Built around its patented Ara AI engine and a live Audience Graph that processes trillions of signals a day, Quantcast positions itself as a next-generation demand-side platform for a privacy-first, increasingly cookieless web.
Konrad Feldman
Konrad Feldman is the co-founder and CEO of Quantcast, the San Francisco audience-intelligence company he started with Paul Sutter in 2006. A London-born computer scientist with a UCL PhD in neural networks, he was building machine-learning systems for banks two decades before AI became a marketing department buzzword. Today he is making the case that advertising, done with better data and smarter models, is what keeps the open internet open.