ai-communications
(10)
Esty Pujadas and the audience before the audience
After years helping companies reach people across borders, Esty Pujadas is asking who gets to shape the first impression. At Grayling North America, her answer now includes the algorithms that arrive before the conversation.
The Company You Hire When the Story Starts Moving Faster Than You Can
FleishmanHillard sells something difficult to photograph: better odds when attention, trust and business collide. Its best work turns a message into a decision - and its worst moments show why reputation firms must live under the same light they aim at everyone else.
The Linen Closet That Learned to Think
Ruder Finn began in a hotel linen closet. Seventy-eight years later, the independent PR firm is betting that the next communications advantage will come from turning scattered AI experiments into everyday agency work.
The Database That Waited Thirteen Years to Raise Money
Muck Rack began as a free place for journalists to find one another. The surprise was who else showed up - and how long its founders were willing to grow before taking a serious check.
We. Communications Bet on Tomorrow Before Tomorrow Had a Press Office
In 1983, Melissa Waggener Zorkin made a bet that technology would need translators. Four decades, several names and one stubbornly enduring Microsoft relationship later, her independent agency is still turning complicated change into stories people can use.
CTL Communications Learned to Make the Room Matter After the Room Disappeared
When live events vanished, the British agency discovered that a meeting is not a format. It is a behavior-change problem - and that distinction turned a near-shutdown into a wider communications business.
The PR Firm That Learned to Speak Machine Before the Machines Could Listen
Calysto spent 27 years making obscure technologies legible to the people who decide what matters. Now that AI is changing how buyers discover companies, its old obsession with credible third-party attention looks oddly futuristic.
Beginners knows a launch is only the first story
A robotics company, a hockey arena, and an agency that kept looking for the next chapter. Inside Beginners’ approach to making complicated companies easier to understand.
The Bulleit Group finds the story hiding in the machinery
Parking lots, hydrogen forklifts, enterprise AI: The Bulleit Group makes complicated technology legible. Its work offers a useful lesson in earning attention before asking for it.
Annie O'Farrell Is Translating AI Into a Language Business Can Use
At Vooban, Annie O'Farrell has spent years turning a difficult technology story into a practical business conversation - one market, one room and one useful example at a time.