The page builder thousands of Shopify brands run without a single developer. Drag, drop, ship - and let the marketer with the idea finally build the page.
Somewhere in a Shopify brand's Slack, a growth marketer just watched an ad perform. She wants a landing page to match it - the same photo, the same promise, live by lunch. In the old world she files a ticket, waits a week, and by the time the page ships the campaign is cold. In the Replo world she opens a blank canvas, drags the ad's own image onto it, and watches a page assemble itself around live product data. No developer. No sprint. No ticket. The page is live before the coffee is.
Mid-market sellers don't have any developers or millions of dollars to hire expensive engineers.
Before Replo, Yuxin Zhu and Noah Gilmore were undergraduates at UC Berkeley building Berkeleytime.com - a scrappy tool that digitized the university's course-scheduling maze and quietly became something tens of thousands of students relied on. It was unglamorous infrastructure for a problem nobody wanted to own. That instinct never left them.
Zhu went on to run engineering, product, and design teams at Uber. Gilmore became a Principal Engineer at PlanGrid, a Y Combinator company that Autodesk bought in 2019. They had the pedigree to build almost anything. In 2021 they chose, again, the boring part: the Shopify landing page.
It sounds small. It isn't. For a mid-market ecommerce brand - somewhere between $1M and $100M in sales - the landing page is where money is won or lost, and it's also the thing they can never ship fast enough. Too big for a one-click template, too small to keep engineers on staff. That gap was Replo's whole thesis, and the gap turned out to be enormous.
They took the idea through Y Combinator's Summer 2021 batch, launched publicly, and in early 2023 announced a $4.2 million seed round. The customer count went from five to more than three thousand in under eighteen months - the kind of curve that happens when you solve a problem people were quietly drowning in.
Replo isn't a website builder trying to do everything. It's a purpose-built tool for one job: selling on the internet, faster.
Compose landing pages, product pages, and full campaigns from a visual canvas - hundreds of Online Store 2.0 sections, zero code.
Feed it an ad creative, an image, or a URL and Replo generates a matching page so the post-click experience keeps the ad's promise.
Pages pull real Shopify product data, so prices, inventory, and variants stay correct without manual updates.
Run experiments and read conversion analytics in-app - test the idea today instead of guessing next quarter.
Start from a template library or hire a vetted freelance designer from the Replo Experts network to build it for you.
Increasingly, sell across channels - not just a page on Shopify, but the full path from idea to purchase.
Ran engineering, product, and design at Uber. UC Berkeley CS '15. Co-built and sold Berkeleytime.com as a student.
Principal Engineer at PlanGrid before its 2019 Autodesk acquisition. UC Berkeley EECS '15. The other half of Berkeleytime.
A seed round is not a lot of money in Silicon Valley. What Replo did with it - and who chose to write the checks - is the interesting part.
Backed by: Y Combinator · Infinity Ventures · La Famiglia · Figma Ventures · Guillermo Rauch (Vercel) · strategic ecommerce angels.
Third-party estimates put annual revenue in the $3.7M-$5.7M range. Unverified.
Replo's home is the mid-market - brands doing roughly $1M to $100M a year, big enough to care deeply about conversion and too lean to keep front-end engineers on payroll. Named customers include cookware brand HexClad and the peanut-butter icon Jif. Agencies use it too, building fast for a roster of clients and tapping the Experts network when they need extra hands.
The reputation shows up in the reviews: 4.6 out of 5 stars across roughly 179 ratings on the Shopify App Store, where merchants repeatedly praise shipping high-converting pages without touching code.
Replo's Shopify app hides under the codename "alchemy" in its App Store URL.
The founders' first product, Berkeleytime.com, digitized a university course catalog before they ever built for storefronts.
Under the hood sits serious infrastructure - TypeScript, Next.js, ClickHouse, Kafka, Snowflake - for what looks like "just" a page builder.
Gilmore's previous company, PlanGrid, was acquired by Autodesk for $875M in 2019.
The marketer refreshes the store. The page that matches the ad is live - real prices, real inventory, an A/B test already splitting traffic behind it. No ticket was filed. No engineer was pulled off a sprint. The idea she had at 9:14 is selling by 9:52. That's the whole point of Replo: not to make websites, but to shrink the distance between having an idea and letting it earn. The boring part, fixed - so the interesting part can happen faster.
Sell Anything, Faster.