ai-content
(17)
Harry Marketing Found Its Edge in the Least Glamorous Part of Broadband
The Armonk agency spent decades learning how influence works. Its cleverest move was realizing that fiber networks do not sell themselves - communities need a reason to care before the construction crews arrive.
Jesus Requena’s Anti-Marketing Bet: Make Content Machines Can Trust
After turning product signals into revenue at Unity, Algolia, Figma, and Hex, the former touring musician is testing a sharper idea at Sanity: in an AI-mediated web, clarity is distribution.
Snappy Kraken Put the Boring Parts of Advisor Marketing on Autopilot - Without Pretending Trust Can Be Automated
Seven thousand advisors use Snappy Kraken to keep prospects warm, clients informed and compliance teams out of panic mode. Its real product is not content - it is follow-through.
FMG Turned the Compliance Headache Into a Marketing Machine
Financial advisors are supposed to market constantly and phrase everything carefully. FMG built a business by making those two demands coexist - then bought the missing pieces.
MadCap Software
How a team of RoboHelp refugees built the quiet workhorse behind the manuals, help sites and owner's guides of thousands of companies you already use.
Typa
Typa is a YC-backed (S24) AI ghostwriting platform that helps founders, companies, and agencies turn voice notes, links, and stray ideas into on-brand posts across X, LinkedIn, Bluesky, and newsletters. Built by the team behind Weavel, its 24/7 agent 'Puff' learns a user's voice, keeps a self-updating knowledge base of their work, and drafts content for approval before publishing - aiming to make consistent, authentic content possible without burnout.
Content Distribution in the Age of AI — Ross Simmonds, Foundation Marketing
In a fast-talking, joke-laced keynote delivered at a Profound event, Foundation Marketing founder Ross Simmonds sets out to demolish what he calls one of the marketing industry's favorite lies: that AI-written content can never drive results. Playing amateur detective — 'Sherlock Homeboy' — he digs into CNET's much-mocked AI publishing experiment and finds that the disclosed AI-written pages still pull millions of annual visits, roughly 2,400 backlinks and about $1.3 million worth of organic traffic value. From there he lays out a free four-part framework — Research, Creation, Distribution, Optimization — arguing that marketers have spent a decade obsessing over content while forgetting the marketing half of 'content marketing.' Along the way he makes the data case that B2B review sites like G2, Capterra, TrustRadius and Software Advice are losing ground while Reddit, YouTube and LinkedIn dominate LLM citations, and he walks through the actual tool stack — ChatGPT, HeyGen, ElevenLabs, Descript, Canva, MidJourney, RunwayML, Distribution.ai — he uses to turn one asset into many. His closing plea is less about tools than temperament: have a growth mindset, keep experimenting, and create once, distribute forever.
How I Cloned a $40K/Month Faceless YouTube Channel With AI in 20 Minutes
In this tutorial-style video, a creator named Adio sets out to reverse-engineer a faceless YouTube channel called Bright Side that reportedly earns nearly $40,000 a month, and attempts to recreate its cinematic educational format using AI in roughly 20 minutes. He walks through a three-step workflow that pairs Anthropic's newest model, Claude 3 Opus 5, with an MCP-based generation engine to analyze a viral channel, write an original script, and produce a full 5-minute AI documentary complete with visuals, voice-over, music, and editing from a single prompt. He then generates two more videos, packages thumbnails and metadata, schedules uploads, and argues that YouTube monetizes valuable AI content while blocking only lazy, low-quality spam.
Scripted
Scripted is a content-marketing company that pairs vetted human writers with AI tooling to help businesses plan, produce and measure written content at scale. Founded in San Francisco in 2011 as a marketplace connecting brands with freelance writers, it has since rebuilt itself around an 'agentic AI content intelligence' platform - letting customers toggle between AI drafts and human experts, generate content briefs and headlines, research keywords, and track how published content performs. Now headquartered in San Antonio, Texas, Scripted has raised roughly $14M in venture funding and serves hundreds of business customers.
Idilio TV
Idilio TV is a Latin American microdrama streaming app that produces original vertical series with episodes roughly 90 seconds to 3 minutes long, blending the melodrama of telenovelas with the format of TikTok. Founded by Gabriela Tafur and Esteban Ramirez and legally operating as Latido TV SAS, the company uses an AI-assisted production pipeline to make short-form drama faster and cheaper than traditional studios. Available free on iOS and Android, it passed 1.3 million-plus downloads across 50-plus countries within months of launch and raised a $5.5M seed round led by a16z Speedrun with backing from Jeffrey Katzenberg's WndrCo, Goodwater Capital, Precursor Ventures and Nubank founder David Velez.
Replo
Replo is a San Francisco-based software company that lets ecommerce marketing teams design, launch, and test high-converting Shopify pages without writing code. Built around a visual drag-and-drop editor, hundreds of templates, live product-data integration, and increasingly AI-driven page generation, Replo targets mid-market direct-to-consumer brands that need custom landing pages and marketing funnels fast - without hiring engineers. Founded in 2021 by ex-Uber and PlanGrid engineers Yuxin Zhu and Noah Gilmore, the Y Combinator-backed startup has grown to thousands of ecommerce customers.
Sanity
Sanity is a content platform that treats content as structured data rather than pages, giving developers an API-first backend (the real-time Content Lake), a query language (GROQ), a rich-text spec (Portable Text), and a fully customizable React editor (Sanity Studio). Founded in Norway in 2016, it now positions itself as the 'Content Operating System for the AI era,' powering web, mobile, and agentic applications for teams like Nike, Puma, Figma, Cloudflare and National Geographic.
Shane Hegde
Shane Hegde is the co-founder and CEO of Air, the New York company building a system of record for creative work. Air helps more than 100,000 creatives across 2,100 businesses collect, approve, and share visual content, managing 120M+ assets. A Stanford grad from Mangalore, India, Hegde started in TMT private equity, co-founded a fintech startup called Swap, and ran digital strategy at REVOLT before teaming up with college roommate Tyler Strand to build Air in 2017. In January 2025 the company raised a $35M Series B led by Avenir, backed by a syndicate of around 100 former CMOs and brand founders.
Hyland
Hyland is a Westlake, Ohio software company that helps large organizations capture, manage, and act on their unstructured content - the contracts, claims, patient charts, and forms that pile up in every enterprise. Built around its flagship OnBase platform and bolstered by acquisitions like Alfresco and Nuxeo, Hyland has spent three decades turning document chaos into automated workflows. Today it is repositioning around the Content Innovation Cloud, layering AI agents and intelligent document processing on top of the content services its 4,000-ish employees have sold to healthcare systems, banks, insurers, and governments worldwide.
George Strathern
George Strathern is VP of Adobe Content Supply Chain, leading Adobe's push to help enterprise brands create, manage, and distribute content at scale using AI and automation. A two-decade sales and operations veteran, he built his career through ScribbleLive, Experian, Gartner, and Workfront before ascending to one of Adobe's most forward-facing roles at the intersection of AI-powered creativity and marketing efficiency.
Lars Birkholm Petersen
Lars Birkholm Petersen is the CEO and co-founder of Uniform, the composable Digital Experience Platform (DXP) he built to solve the age-old tension between marketers and developers. Born in Denmark, Lars spent two decades in the digital experience trenches - running a digital agency for 8 years (later acquired by Visma), then nearly a decade at Sitecore where he created the Sitecore Business Optimization Strategies (SBOS) team - before co-founding Uniform in 2019. The company raised a $28M Series A led by Insight Partners in December 2021, was named a Gartner Visionary in 2025, and counts Procter & Gamble, Triumph Motorcycles, and Cirque du Soleil among its clients. Lars is also co-author of the Wiley business book 'Connect: How to Use Data and Experience Marketing to Create Lifetime Customers' (2014).
Pepper
Pepper (formerly Pepper Content) is an AI-native marketing services company that pairs the top 1% of freelance creative talent with custom AI agents to deliver content, SEO, creative, and AI workflows for global brands. Founded in 2017 by Anirudh Singla, Rishabh Shekhar, and Rishank Pandey out of BITS Pilani, the company rebranded in October 2025 as 'The Anti-WPP', positioning itself as a next-generation alternative to legacy holding-company agencies.