ai-content
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Jesus Requena’s Anti-Marketing Bet: Make Content Machines Can Trust
After turning product signals into revenue at Unity, Algolia, Figma, and Hex, the former touring musician is testing a sharper idea at Sanity: in an AI-mediated web, clarity is distribution.
Shane Hegde
Shane Hegde is the co-founder and CEO of Air, the New York company building a system of record for creative work. Air helps more than 100,000 creatives across 2,100 businesses collect, approve, and share visual content, managing 120M+ assets. A Stanford grad from Mangalore, India, Hegde started in TMT private equity, co-founded a fintech startup called Swap, and ran digital strategy at REVOLT before teaming up with college roommate Tyler Strand to build Air in 2017. In January 2025 the company raised a $35M Series B led by Avenir, backed by a syndicate of around 100 former CMOs and brand founders.
George Strathern
George Strathern is VP of Adobe Content Supply Chain, leading Adobe's push to help enterprise brands create, manage, and distribute content at scale using AI and automation. A two-decade sales and operations veteran, he built his career through ScribbleLive, Experian, Gartner, and Workfront before ascending to one of Adobe's most forward-facing roles at the intersection of AI-powered creativity and marketing efficiency.
Lars Birkholm Petersen
Lars Birkholm Petersen is the CEO and co-founder of Uniform, the composable Digital Experience Platform (DXP) he built to solve the age-old tension between marketers and developers. Born in Denmark, Lars spent two decades in the digital experience trenches - running a digital agency for 8 years (later acquired by Visma), then nearly a decade at Sitecore where he created the Sitecore Business Optimization Strategies (SBOS) team - before co-founding Uniform in 2019. The company raised a $28M Series A led by Insight Partners in December 2021, was named a Gartner Visionary in 2025, and counts Procter & Gamble, Triumph Motorcycles, and Cirque du Soleil among its clients. Lars is also co-author of the Wiley business book 'Connect: How to Use Data and Experience Marketing to Create Lifetime Customers' (2014).