Investor Profile 421+ investments across 20+ years of seed-stage conviction 14 unicorns in the Great Oaks VC portfolio Backed Hinge, Allbirds, Bolt, Acorns, Flatiron Health & Ibotta at seed Co-founded Modulus Video - acquired by Motorola 2007 Yale CS + Economics, cum laude · Harvard Business School MBA Sweet spot: $275K checks at pre-seed and seed 421+ investments across 20+ years of seed-stage conviction 14 unicorns in the Great Oaks VC portfolio Backed Hinge, Allbirds, Bolt, Acorns, Flatiron Health & Ibotta at seed Co-founded Modulus Video - acquired by Motorola 2007 Yale CS + Economics, cum laude · Harvard Business School MBA Sweet spot: $275K checks at pre-seed and seed
General Partner · Great Oaks Venture Capital

Raj
Sandhu

He wrote software in 1983. He built a company and watched Motorola buy it. Now he writes $275K checks into the next generation of founders - and 14 of them have become unicorns.

Seed Investor San Francisco · New York Yale · Harvard Venture Capital
Raj Sandhu, General Partner at Great Oaks Venture Capital

Raj Sandhu · Great Oaks Venture Capital

421+ Total Investments
14 Unicorns
105+ Portfolio Exits
$275K Sweet Spot Check
500+ Startups Seeded
20+ Years Investing

The Coder Who Became the Capital

Raj Sandhu logged his first lines of code at Metaphor Computer Systems in 1983 - years before venture capital was a career path anyone planned for. He was a software developer. Then a product manager. Then he went to Yale, double-majored in Computer Science and Economics (cum laude), went on to Harvard Business School, and spent a decade moving between technology banking at Cowen & Co. and private equity at the Chatterjee-Soros Group, where the portfolio was measured in billions.

None of that is the interesting part. The interesting part is that somewhere in the middle of all of it, he co-founded a company: Modulus Video, a carrier-grade video compression startup. He was the seed investor and chairman. In 2007, Motorola bought it. That exit did something to his investment philosophy that no amount of HBS coursework could: it gave him the founder's clock, the specific way operators sense when a market is early and a product is real.

Since then, Raj has been at Great Oaks Venture Capital, one of the quietly prolific seed firms in the country. The portfolio numbers require a second look: 421+ investments. 345 active companies. 14 unicorns. 105+ exits. The numbers suggest a machine. The checks suggest something more surgical - $50K to $500K per deal, with a sweet spot at exactly $275K. Not round. Not arbitrary. The product of calibration.

"VRM is the 'Salesforce for the Buyer' - sales organizations spend 20-35% of gross revenue on sophisticated tools, while procurement leaders are still on spreadsheets."
- Raj Sandhu on investing in Terzo

The analogy is precise in the way Sandhu tends to be precise. His investment logic typically moves in two directions at once: the immediate and the structural. A product has to solve a real pain point right now - not a hypothetical future pain - and the category it sits in has to have genuine upside potential as a strategic business function, not just a point solution. Both conditions have to be true. One isn't enough.

He applied that lens to enterprise software long before "enterprise" became the VC word of the decade. His portfolio reflects a generalist sensibility - healthcare (Flatiron Health, Virta Health, Maven Health), fintech (Acorns, Ibotta), consumer (Allbirds, Hinge, Fetch Rewards), logistics (EquipmentShare, Workrise), and B2B platforms across every vertical. What the companies share isn't a sector - it's a position. Each one was making a credible case, at seed stage, that its category could become foundational.

The Two-Question Framework

Raj Sandhu evaluates every potential investment through two lenses. First: what pain points does the product actually address - not theoretically, but today, for a specific customer with a specific problem? Second: can the category itself elevate to a strategic position within the enterprise software landscape? Both have to be true. Pain without strategic upside is a feature. Strategy without pain is a slide deck.

What He's Actually Looking For

01
Immediate Pain

The product must address a real, present problem - not a future hypothesis. Market demand has to be demonstrable, not projected.

02
Strategic Ceiling

The category needs potential to become foundational infrastructure, not a niche tool. Category-defining, not best-in-breed.

03
Earliest Entry

Pre-seed through Series A. Sandhu's position is before the obvious. $50K-$500K checks into companies before the consensus forms.

04
Generalist Coverage

No sector bias. Enterprise, consumer, health, fintech, marketplace - the investment thesis is stage and founder quality, not vertical.

Investment Check Size Range
$50K
Sweet spot
$275K
$500K
$275K
Typical seed check - Great Oaks Venture Capital

14 Unicorns and Counting

Great Oaks VC's portfolio reads like a list of companies that weren't obviously going to matter - until they did. Hinge was a dating app in a market Tinder owned. Allbirds was a shoe company in a category defined by giants. Acorns was asking millennials to save money. Bolt was building checkout infrastructure. None of these were obvious at seed. That's precisely the point.

🦄 Hinge Consumer / Dating
🦄 Allbirds Consumer / Retail
🦄 Bolt Fintech / Commerce
🦄 Acorns Fintech / Savings
🦄 Flatiron Health Health Tech
🦄 Ibotta Commerce / Fintech
🦄 CourseHero Edtech
🦄 EquipmentShare Logistics / B2B
Fetch Rewards Commerce
Maven Health Health Tech
Virta Health Health Tech
Vise Fintech / Wealth
Workrise Marketplace
Peek Travel / Commerce
Terzo Enterprise SaaS

The Track Record

The exits span three decades of technology waves - from networking infrastructure in the 1990s to consumer apps in the 2010s to healthcare platforms today. The through-line is timing. Each exit represents a company that was right about the direction before the direction was obvious.

Sirocco Systems
Acquired by Sycamore Networks · $3B
Illuminet
Acquired by Verisign · $1.2B
Invite Media
Acquired by Google
Modulus Video
Acquired by Motorola · 2007
Trulia
IPO (via Movity acquisition)
Fortinet
IPO · Cybersecurity
Future Advisor
Acquired by BlackRock
Healthagen
Acquired by Aetna
DramaFever
Acquired by SoftBank
Growth Networks
Acquired by Cisco
Cloud Volumes
Acquired by VMware
EquipmentShare
Exit · December 2025

Four Decades of Building and Backing

1983-1986
Software Developer and Product Manager, Metaphor Computer Systems. Before the VC path, before the MBA - he shipped code.
Yale
BS in Computer Science and Economics, double major, cum laude. The technical foundation and the financial lens, in the same degree.
Harvard
MBA, Harvard Business School. The finishing school for the investment career that was already forming.
1994-1997
Director, Cowen & Company. Technology banking. Learning how capital moves toward technology - and how to read the direction.
1997-1999
Managing Director/Partner, Chatterjee-Soros Group. $2 billion in assets under management. Private equity at scale.
2000-2020
Managing Partner, Athena Technology Investors. Two decades of technology investing. The seed of the Great Oaks methodology.
2003
Founded Great Oaks Capital Management. The institutional vehicle for what had been a career of conviction.
2007
Motorola acquires Modulus Video - the company Sandhu co-founded as seed investor and chairman. The founder moment that sharpened everything that followed.
2009-2015
Partner, Madison Angels LLC. Angel-stage investing running in parallel with the institutional work.
2011
Co-founded Great Oaks Venture Capital. The firm that would go on to back 421+ companies and produce 14 unicorns.
2021-Now
General Partner, Great Oaks Venture Capital. Writing $275K checks. Asking two questions. Waiting for founders who are right before it's obvious.

Why the Operator Background Matters

There's a version of Raj Sandhu's career that reads as a clean progression: code, Yale, Harvard, banking, PE, VC. The resume arc that fills itself in. But the detail that actually shapes his investing is smaller and stranger than the arc: he built Modulus Video during the years he was also learning to invest. He didn't sequence founder and investor - he ran both tracks simultaneously.

That overlap produces a specific kind of empathy. Sandhu knows what it costs to be the person in the room who actually has to ship something. He knows the difference between a venture capitalist's timeline and an operator's timeline. When he says he's looking for founders building "category-defining platforms," he's not using VC vocabulary as decoration - he's applying the same lens he used when he was raising capital himself.

At Great Oaks, the fund size ($40M) is small relative to the ambition. The check size ($275K typical) is small relative to the outcomes. That's the bet: that getting in early, with conviction and operational credibility, compounds in ways that larger checks at later stages can't replicate. The 14 unicorns in the portfolio suggest the bet is working.

"We see Terzo as a category leader, not just a best-in-breed procurement platform."
- Raj Sandhu, on the distinction between a point solution and a category

The procurement analogy - Terzo as the "Salesforce for the Buyer" - is a useful window into how Sandhu spots opportunities. He's looking for the structural imbalance: in this case, the gap between what sellers have (Salesforce, complex CRMs, 20-35% of revenue in tooling) and what buyers have (spreadsheets, disconnected point solutions, nothing). The market for sophisticated procurement software is real, large, and underserved. That's a category waiting to be defined.

He's made that call repeatedly across verticals - healthcare platforms, marketplace infrastructure, financial technology, consumer apps. The sectors change. The underlying pattern stays the same: a real buyer with a real problem, and a product positioned to own the category rather than just serve a niche within it.

Great Oaks' portfolio has a long tail of active companies - 345+, across healthcare, enterprise software, fintech, consumer, logistics. The fund is generalist by design. Sandhu's CS background lets him evaluate technical architecture. His PE background lets him model outcomes. His founder experience lets him ask whether the person in front of him can actually execute. The combination is unusual enough to be a genuine edge at the stage where most decisions come down to judgment calls.

Great Oaks Venture Capital

Founded
2011
Seed-stage venture firm. 345+ active portfolio companies.
Investment Thesis
Pre-seed through Series A. Generalist across sectors. Category-defining potential required. Founder quality above all.
Geography
Headquartered in New York. Active in San Francisco Bay Area. Investments across the United States.
Portfolio Scale
421+ investments · 14 unicorns · 105 exits · EquipmentShare exit December 2025

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