It's a Tuesday in Palo Alto, and somewhere a product manager just built a working prototype before lunch. AI did the heavy lifting. The demo looks real. The room nods. And then the oldest problem in software walks in the door: someone on the engineering team asks, "Okay - but what are we actually building?"
That question used to be answered by code. Now the code is the easy part. The hard part is everything around it: which customer feedback was real, which decisions were made, which requirements survived the meeting. That knowledge lives in a decaying pile of docs, decks, Slack threads, and half-remembered calls. ProductNow calls it the "Frankenstack," and it is the reason a one-day prototype becomes a one-week guessing game.
ProductNow was built to delete that week. The pitch is disarmingly simple - make every prototype engineering-ready - but the implication is large. If prototypes now ship in hours, then the slowest thing in the building is the handoff. Speed up the code and you just move the bottleneck. ProductNow goes after the bottleneck itself.