Lisa Bigazzi Tilt had been turning down perfectly respectable jobs. The trouble was their resemblance to the job she had just left. She knew agency life, knew communications, knew how to work on large brands. She was less certain what should come next. In her account of those days in 2006, the front porch became a place to conduct interviews and consider a different working life. A friend offered something more useful than another job description: a conversation about freelance work.
That conversation became the beginning of Full Tilt Consulting. Twenty years later, the company’s name suggests a pedal pressed firmly to the floor. Its founder’s approach to expansion has been considerably more measured. Tilt has built a business whose pace she wanted to be able to live with. The interesting question in her story is how much intention can fit inside a company named for maximum speed.
A radio education, then a different frequency
Tilt’s route into communications began in Atlanta radio. She studied media communication at Florida State University, then built a career that took her through The Headline Group and Edelman Atlanta, where she spent a decade, and into a vice president role at Patrick Davis Partners, later Davis Brand Capital. The work gave her experience across publicity and brand development before she had her own firm to run.
Entertainment supplied some memorable assignments. Her professional biography includes Cirque du Soleil, breweries, bowl games and food brands. Communicating the appeal of a circus without elephants offered a particularly tidy lesson in audience expectations. People bring an existing picture to a name. A communicator has to understand that picture before attempting to change it. It is a useful apprenticeship for someone who would later help companies explain themselves to prospective employees.
Her biography also reveals a preference for practical consequences. She likes marketing that helps salespeople find qualified leads, helps an employer reduce turnover, or makes a company’s value easier to understand. Attention is pleasant; a business result gives it something to do. That preference links her early publicity work to the less visible work of advising executives and building internal communications.
The office she wanted to work in
By 2020, Tilt could describe the original ambition with unusual specificity. She wanted to work with organizations preparing for their next stage, mentor other people, and run a company that deserved to be considered a good place to work. Those aims are revealing because only one is directly about selling communications services. The other two concern the experience of doing the work.
She has also been clear about the people who make that possible. Her husband, Mike, provides encouragement and perspective. She credits her mother’s example and speaks warmly about her daughters. In her telling, the family surrounding the business belongs inside its story. There is little appetite for the solitary founder myth here. The supporting cast gets names, thanks and a continuing role.
In April 2019, the firm moved into a house built in 1910 in Historic Roswell. Original floorboards and exposed red brick met video conferencing and space for meetings. It was a fitting physical expression of the business she was describing: a working place with some domestic scale, close to other businesses and the community around it.
The move had practical reasons too. More room could support collaboration and future hiring; the location made community connections easier. That same spring, PRSA Georgia named Full Tilt its Best Small Company for Young Professionals. For a founder who had made mentoring part of the original brief, the recognition had a direct connection to the company she had set out to create.
When a brand has to clock in
A consumer can admire a brand from a comfortable distance. An employee has to spend Monday with it. Tilt’s work in employer branding takes that distinction seriously. The recruitment message, the interview process, the first weeks at work and the ongoing employee experience all help determine whether a company’s account of itself is believable.
Her recruitment marketing approach treats the employee value proposition as a story that needs to reach the right people. It extends beyond posting a vacancy and waiting. Creative material, targeted outreach, community connections and the way candidates are treated all become part of the assignment. The promise has to survive contact with the workplace.
One manufacturing engagement illustrates the stakes. A company had production lines sitting idle because it lacked staff. Full Tilt adjusted messaging, visuals and outreach using campaign performance data; within months, the effort helped bring people back to those lines. In that example, communications had an operational consequence. The result could be understood in terms of work resuming, rather than publicity accumulating.
The firm now presents three connected areas of work: marketing communications, employer branding and workforce training. Put together, they follow a person from first hearing about a business to joining it and learning how to do the job. That continuity makes sense for a founder whose interest in company culture reaches back to the company’s beginnings.
Company-reported figures from Full Tilt’s team page, reviewed October 2026.
Kindness, with operating instructions
Full Tilt’s stated values include candor, modest egos and an insistence on outcomes. They also include a line that would be welcome in many an employment contract: “Kindness Is A Strategy.” The accompanying policy is more direct still about the sort of behavior the team wants around it. The language allows for disagreement and laughter in the same room.
The referral figure supplies an interesting companion to those values. Full Tilt says 90 percent of new business comes through referrals, including local, national and global clients. A recommendation puts someone else’s judgment on the line. It is a useful measure to place beside an agency’s promises about working relationships, even though it remains the company’s own reported figure.
Tilt’s work with leaders extends to individual executive branding. At the Leadership Foundry, she is listed as an executive brand coach and communications strategist, helping leaders refine their reputations and helping executive teams communicate clearly with employees. A leader’s words become part of the workplace other people inhabit. Her interest is in making those words considered and useful.
The mentoring ambition also appears beyond her own payroll. At PRSA Georgia’s 2024 annual conference, she joined other practitioners in sessions for students and early career professionals. A student’s account recalled advice about curiosity, confidence, resilience and creative problem solving. Teaching the next person how to enter a profession is a concrete way to repay the people who helped you enter it.
The smaller steps inside twenty years
Her own professional community grew alongside the firm. Tilt joined PRSA Georgia when she started Full Tilt. By March 2016, the chapter was recognizing her volunteer work with its Chapter Champion Award. Her contributions included helping develop its public relations plan, promoting chapter leadership’s ideas and reviewing résumés. These are the unglamorous tasks that make a professional community function.
Public recognition has continued. The Atlanta Business Chronicle included her among its 2025 Women of Influence honorees. Her LinkedIn profile also records the Greater North Fulton Chamber’s 2026 BOLD Businesswoman of the Year award in the small business category. Meanwhile, her newer public writing has turned toward the everyday mechanics of developing people, including a July 2026 article about micro-learning between larger training programs.
There is another strand in her work with Jessica Korthuis and Her Brand & Co., which Full Tilt acquired. Its offerings include marketing support for female founders, and its team describes Tilt’s contribution in terms of leadership, cash flow, founder mindset and sustainable growth. An April 2026 podcast conversation brought the two women together to discuss the business. The concerns are familiar: time, judgment, support and how to keep an owner moving.
A seesaw beats a balancing act
Ask Tilt about the scale of her business and she acknowledges it could have become larger. She chose a different pace, adding responsibilities in steps she felt the company could sustain. By 2026, that approach had included acquiring two woman-owned businesses. Deliberate growth still involves decisions, commitments and people depending on the outcome.
“Could we be much larger today? Absolutely. But that was never the plan.”Lisa Bigazzi Tilt
She describes work and family as a seesaw, with attention shifting during the day. Her examples are ordinary and specific: volleyball games, theater performances, reading with her daughters nearby and two goldendoodles at her feet. The calendar contains more than client meetings. Those details give her definition of success a shape that a revenue chart alone could never supply.
There is humor in the contrast between the name Full Tilt and the patience of its founder. But the name also fits. Tilt has remained committed to the work while making choices about how much of it to take on, whom to do it with and what she wants waiting at home. Twenty years after the uncertain conversations on the porch, she has given herself a working answer.