Breaking pattern Doctor discovery → video appointments → physical clinicsNew York operator Building across five statesFounder file Physics, NAND marketing, primary care

Founder profile · DoctorHere · New York

Kihwan Kim Is Turning a Video-Call Startup Into a Clinic Company

The former semiconductor marketer began with doctor discovery, moved into remote appointments, and ended up opening doors in five states. His useful lesson is simple: when software meets reality, follow the patient journey - even if it leads back to a room.

Kihwan Kim's company has lived several lives. It began by helping people discover doctors. It became a way to meet them through a screen. Then it started opening clinics, the sort of places with doors, desks, and calendars that refuse to behave like code. By 2023, DoctorHere publicly counted eight U.S. locations. In 2025, Kim described operations across New York, New Jersey, Michigan, Georgia, and Alabama.

There is a familiar startup story in which software eats the physical world. Kim's story is less tidy and more useful. Software met the physical world, discovered the physical world had opinions, and learned to share a plate. DoctorHere now presents itself as a technology-enabled primary-care clinic chain. The word clinic carries as much weight as the word technology.

Look at the sequence as a founder would. Discovery creates intent, but not an appointment. A remote appointment creates access, but not every form of continuity. A clinic creates presence, but demands scheduling, staffing, and local execution. DoctorHere did not replace one answer with another so much as keep the earlier answers and add the missing verbs. Find. Meet. Return. This is product development with a widening field of view, and it explains why the business became operationally heavier at each stage.

That evolution says something about the founder. Kim has kept the mission steady while letting the format wander. His public language has remained remarkably consistent: use technology to make access easier and build a company of value. The product, meanwhile, has been allowed to grow up in public.

2018MEDIHERE founded
₩3BSeries A announced in 2020
5States named in Kim's 2025 footprint
Act I · An unlikely apprenticeship

Before the waiting room, there was the wafer

Kim did not train for the obvious founder biography. He studied business administration, then physics at Hanyang University. His award-winning university thesis examined changes in optical characteristics using glancing-angle deposition, a subject with more vacuum chambers than venture pitch decks. He also captained a snowboard team. Even the résumé cannot quite decide which mountain it is climbing.

After university, he joined SK hynix in global sales and marketing. His work covered strategy, brand, and application marketing for NAND products across international markets. It was commercial work conducted near a highly technical product. That combination would become familiar: understand the machinery, translate its value, then find the market willing to use it.

In 2018, Kim co-founded MEDIHERE and became its chief executive. The early DoctorHere product focused on discovery. It collected and analyzed information about doctors, then helped people navigate recommendations and appointments. The company raised pre-Series A backing in 2019 and entered Korea's TIPS startup support program. There was a recognizable software company taking shape.

“My personal goal is to build a valuable company.”Kihwan Kim, in a 2020 interview

The sentence is almost aggressively plain. There is no promise to redraw civilization before lunch. Yet “valuable” is a demanding word. It asks valuable to whom, and in what form. DoctorHere's answer kept changing as Kim and his team found the next piece of friction.

Act II · The screen becomes a door

A fast launch, then a heavier business

By late 2019, MEDIHERE had established a U.S. entity in New York and launched a remote appointment service there. In early 2020, a temporary policy opening in South Korea created a sudden invitation. Requests arrived. Kim's team accelerated a Korean launch, adapting the product it had already built for the United States. Within weeks, Kim was publicly talking about hundreds, then thousands, of appointments.

The speed mattered, but the deeper lesson came afterward. A video connection could make an appointment more convenient. It could not perform every task or create every kind of trust. Instead of treating that boundary as a failure of the app, DoctorHere treated it as a product map.

Kihwan Kim, right, speaking during a 2021 video interview with two microphones on the desk
Two microphones, one orange wall, and the founder's case for building in America. Kim, right, during a 2021 long-form conversation about DoctorHere's early path.

MEDIHERE announced a 3 billion won Series A in November 2020. Korea Investment Partners led the round, with InterVest and The Wells Investment participating. The capital was intended to support the U.S. push. The company was no longer merely asking whether people would use a remote service. It was learning what a complete service required.

From 2020 onward, DoctorHere began opening physical locations. Some were neighborhood clinics. Others sat inside workplaces or residential settings. The distribution changed with the setting, but the logic was consistent: put the service closer to the routines people already had. The app did not disappear. It became one piece of a larger operating system.

2018
MEDIHERE is founded and Kim becomes CEO.
2019
The company adds U.S. operations, early backing, and TIPS support.
2020
A remote appointment launch accelerates; a 3 billion won Series A follows.
2023
DoctorHere publicly describes eight U.S. clinic locations.
2025
Kim names a five-state footprint at the UKF 82 Startup Summit.
Act III · The operator appears

Every address adds another kind of Tuesday

Physical expansion changes the founder's job. A software update can be rolled back. A clinic has a lease. A workplace location has an employer relationship. A calendar has gaps, a room has capacity, and every state has rules that decline to fit neatly inside a product sprint. Each address adds another kind of Tuesday.

In June 2023, DoctorHere said it had opened eight U.S. locations and served employers in New York and New Jersey. Kim discussed plans to expand workplace clinics into Texas, California, and Georgia. The company also named Samsung C&T, Noom co-founder Saeju Jeong, Digital Healthcare Partners, and The Wells Investment among its backers.

The company site now describes two working centers: a New York office containing clinical, business, sales, marketing, and support teams, and a Seoul office containing development, design, marketing, and support. It is a cross-border organization inside a cross-format business. Kim is coordinating people who build software with people who keep physical operations moving. The connective tissue is not glamorous. It is the company.

A founder can stay loyal to the problem without remaining loyal to the first interface.

By the 2025 UKF 82 Startup Summit, Kim's short introduction was notably concrete. He called DoctorHere a primary-care clinic chain using AI and technology to improve service delivery, and said it operated across five states. The description contains none of the ambiguity of an early-stage pitch. It names the thing, the tool, and the map.

Later that year, he appeared at the Korean-American Scientists and Engineers Association's New York Metro Young Scientist's Night, sharing his founding story and experience with younger professionals. It is a fitting connection. Kim's own path cuts across Korea and the United States, technical study and commercial practice, software and rooms. He has become the sort of founder whose most useful material is not a single trick, but the transitions between disciplines.

  1. Hold the mission tighter than the medium. Discovery, video, and clinics can serve the same job.
  2. Treat constraints as a product map. The edge of one format often points toward the next service.
  3. Distribution can have an address. Workplace and residential locations meet people inside existing routines.
  4. Operational weight can be a moat. The annoying parts are often the parts a screenshot cannot copy.
The useful contradiction

Technology that learned to sit still

DoctorHere still talks about AI, software, data, and digital tools. But its most revealing artifact may be the ordinary clinic room: a chair, a desk, a screen, a fixed location. Technology is usually sold as motion, scale, and escape from place. Kim's company has used it to make place more deliberate.

This does not make the story less technological. It makes the technology answerable. A recommendation must lead somewhere. A booking must become a kept appointment. A data point must be useful to a person doing a job. A physical operation supplies merciless feedback, the kind that cannot be dismissed with a better onboarding tooltip.

Kim's earlier career in semiconductor marketing offers a quiet parallel. A chip is impossibly sophisticated, yet valuable only inside a system that works. The same is true of a scheduling layer, a remote connection, or an AI tool. The clever component attracts attention. The assembled system earns repetition.

The company is still evolving, and its public footprint is a sequence of snapshots rather than a finished portrait. That is precisely why the pattern is worth noticing. Kim began with information, moved into connection, and accepted the burden of operation. Many founders dream of making the world weightless. He has spent years adding the right kinds of weight.

There is wit in the destination. A company that once promised access from anywhere discovered the value of being somewhere. The screen remains. So does the room. Between them sits the less fashionable, more durable ambition Kim articulated years ago: build something valuable.