The all-in-one software running the trades - scheduling, invoicing, CRM and 24/7 AI dispatch in a single app.
FieldPulse builds the software that HVAC technicians, plumbers, electricians and garage-door installers use to run their businesses - and it just raised $50 million to teach that software to answer the phone by itself.
For most of its history, the field service trade ran on a stubborn stack of paper: a whiteboard schedule, a truck full of tools, a shoebox of receipts and a phone that went to voicemail after 5 p.m. FieldPulse, founded in Dallas in 2015 by Gabriel "Gabe" Pinchev, set out to replace that stack with a single application. The pitch is unglamorous and specific - give a plumber the same quality of operating software that a Fortune 500 company takes for granted, without the price tag or the six-month rollout.
Ten years on, the company employs roughly 220 people, serves thousands of trade businesses across dozens of verticals, and has raised about $79 million. Its August 2025 Series C - $50 million led by Atlanta's Fulcrum Equity Partners, with New York's Catalyst Investors joining - arrived on the back of a claim that is easy to state and hard to achieve: fourfold growth in the 21 months since its Series B, and sustained year-over-year growth above 100 percent.
What FieldPulse actually sells is consolidation. Scheduling, dispatching, work orders, a customer database, estimates, invoicing, payments, inventory and reporting live in one web-and-mobile platform. The chaos it targets is not a single missing feature; it is the tax a growing contractor pays juggling five disconnected tools. And the newest chapter - a pair of AI agents that answer calls and web chats around the clock - is a bet that the most expensive problem in the trades is not the job itself, but the lead that was never picked up.
It is a market bigger than it looks. Analysts peg field service management software at $4-to-$5 billion today and heading toward roughly $11 billion by 2032. FieldPulse's wager is that the winners will be the platforms flexible enough to fit a two-truck shop and a fifty-crew regional operator alike.
"AI won't replace people." - Gabe Pinchev, Founder & CEO, on how software will transform the trades.
Scheduling, dispatching and work-order management sit next to a full CRM, estimating, invoicing, payments, inventory and reporting - on the web and in the field via iOS and Android apps.
HVAC/R, plumbing, electrical, garage door, locksmith, appliance repair, fire & security, septic and general contractors - from solo operators to multi-crew regional businesses, residential and commercial.
Growing service companies bleed time and money stitching together separate tools for calendars, customers, billing and communication. FieldPulse collapses that into one dashboard.
Answers after-hours, overflow and declined calls 24/7 in 30+ languages, screens routine inquiries, routes urgent ones ("burst pipe," "broken AC") faster, and books jobs straight into the calendar.
Captures web leads, answers FAQs, schedules appointments in the business's own brand voice, and hands off to Operator AI or a human when needed - learning with every interaction.
Fleet/GPS tracking, an integrated VoIP phone system, and point-of-sale consumer financing via an Acorn Finance integration extend the platform as businesses scale.
The field service market has a giant and a cluster of lightweights. FieldPulse planted its flag in the gap - built for the contractor who has outgrown the simple tools but does not want the cost and complexity of the enterprise machine.
| Platform | Best for | Positioning | Pricing |
|---|---|---|---|
| FieldPulse | Growing trade businesses | Flexible, customizable, mid-market operational structure | Per-seat, 3 tiers, quote-based |
| ServiceTitan | Mid-to-large enterprises | Deep reporting; heavy setup and cost | Per-tech, quote, 12-mo contract |
| Housecall Pro | Small home-service shops | Simple, fast, limited customization | Published tiers |
| Jobber | Small businesses | Intuitive, easy onboarding | Published tiers |
Sources: FieldPulse comparison guides; Dallas Innovates; industry reviews. Pricing details approximate and subject to change.
Estimated field service management (FSM) software market, growing at a 12%+ CAGR.
Figures are industry estimates cited in FieldPulse's Series C coverage; treat as approximate.
"We're here to ensure all trade service businesses have the tools they need to succeed."
Gabriel Pinchev launches FieldPulse to give trade service businesses affordable, all-in-one management software.
FieldPulse secures early growth funding to expand its platform and team.
Fulcrum Equity Partners leads a Series B round to accelerate product and go-to-market.
FieldPulse introduces Operator AI and Chat AI, its first AI-powered tools for field service businesses.
Fulcrum Equity Partners and Catalyst Investors back a $50M round, pushing total funding to ~$79M.
FieldPulse runs a B2B SaaS subscription model. The platform is sold per seat across three tiers - Essentials, Professional and Enterprise - with pricing quoted through a sales conversation rather than posted on a checkout page. Advanced capabilities such as the AI suite, fleet tracking, VoIP and payments are packaged as add-ons.
That structure tells you something about the company's expertise: it is a vertical-software business that has chosen to know its customer deeply rather than sell to everyone. Revenue expands as a client adds technicians, climbs tiers, and switches on modules - the classic land-and-expand motion of vertical SaaS.
The choice to withhold public pricing and route buyers through sales is deliberate. In a self-serve world, FieldPulse bets that a growing trade business is better served by a relationship - onboarding help, a dedicated customer success team, configuration to a specific workflow - than by a frictionless card form. Its own reviewers note the same trade-off: more setup, more flexibility.
The company's competence sits in three places: understanding how a diverse set of trades actually operate, engineering a platform configurable enough to fit each, and - most recently - applying AI to the mundane, measurable problem of the missed lead. Headquartered on Walnut Hill Lane in Dallas, it is a reminder that serious vertical software need not come from Silicon Valley.
FieldPulse is an all-in-one field service management platform that lets trade businesses handle scheduling, dispatching, CRM, estimates, invoicing, payments, inventory and reporting from a single web and mobile app.
Residential and commercial trade businesses - HVAC, plumbing, electrical, garage door, appliance repair, locksmith, fire & security and general contractors - from solo operators to multi-crew regional companies.
It was founded in 2015 by Gabriel (Gabe) Pinchev, who serves as CEO, and is headquartered in Dallas, Texas.
About $79 million in total, including a $50 million Series C in August 2025 led by Fulcrum Equity Partners with Catalyst Investors joining.
FieldPulse targets the middle of the market with a highly customizable platform - more flexible and scalable than simpler tools like Jobber or Housecall Pro, without the cost and complexity of enterprise-focused ServiceTitan.