Probook is a New York startup selling artificial intelligence to an industry that software mostly forgot. Its customers are home services contractors - the HVAC, plumbing and electrical companies that send technicians to houses - and its product sits on the part of the business that decides everything: dispatch.
Every service shop runs a dispatch board, a live grid of technicians and jobs. Deciding who goes where, and in what order, sets the day's revenue. Historically a dispatcher makes those calls by hand, juggling drive times, skill sets, and which tech tends to close a sale. Probook's software watches that board and re-optimizes it in real time, matching the right technician to each job by expertise and context.
The company offers two modes. In copilot, Probook recommends moves while keeping the human dispatcher in charge. In autopilot, it reshuffles the board itself, which the company says lets a single dispatcher manage more than twenty technicians. On average, Probook reports customers see roughly a 12% increase in sales and a 19% rise in flip rates.
What separates the pitch from the crowd of AI startups is who is making it. CEO George Eliadis spent six summers pressure washing houses across six upstate New York counties with his father, driving two to three hours a day between calls. "Competitors flocked to this space because it looked attractive on a spreadsheet," he has said. "We came to it because we grew up in it."
In June 2026 the company disclosed $40 million in funding: a $34 million Series A led by Andreessen Horowitz and a previously undisclosed $6 million seed led by Sequoia Capital. Both firms are backing a simple thesis - that dispatch is the nerve center of a roughly $700 billion industry, and whoever automates it well has a durable position.
