trades-software
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FieldPulse
FieldPulse is a Dallas-based software company that builds an all-in-one field service management (FSM) platform for residential and commercial trade businesses - HVAC, plumbing, electrical, garage door, appliance repair and more. Founded in 2015 by Gabriel (Gabe) Pinchev, the platform combines scheduling, dispatching, CRM, estimating, invoicing, payments, inventory and reporting into a single web and mobile app, and now layers AI-driven tools (Operator AI and Chat AI) that answer calls and web chats 24/7 to book jobs automatically. Backed by roughly $79 million in total funding - including a $50 million Series C in August 2025 - FieldPulse positions itself as a flexible, customizable alternative to enterprise-heavy rivals like ServiceTitan and simpler tools like Jobber and Housecall Pro.
Sera Systems
Sera Systems is a Dallas-based SaaS company that builds field service management (FSM) software for HVAC, plumbing, and electrical contractors. Founded in 2018 by longtime HVAC and plumbing contractor Billy Stevens, Sera combines scheduling, dispatching, invoicing, memberships, and financial reporting into one platform designed to raise contractors' operating margins. The company markets a measurable outcome: boosting customers' operating margins by more than 40% within six months. In May 2023 it closed an eight-figure Series B round funded entirely by home-service business owners.
Gabriel Pinchev
Gabriel Pinchev is the founder and CEO of FieldPulse, a Dallas-based field service management software company he started in 2015 to help HVAC, plumbing, electrical, and other trade contractors run their businesses from a single app. An outsider to the trades who studied at SMU's Cox School of Business, he built FieldPulse into a platform used by thousands of service businesses, raising roughly $79 million across Series A through C, including a $50 million Series C in August 2025 led by Fulcrum Equity Partners. He is known for staying close to customers, talking with contractors daily, and pushing the company into AI-powered tools like Operator AI and Chat AI.
MotionOps
MotionOps is a Utah-based vertical SaaS platform that gives home service and home improvement contractors a single system to run their business - CRM, proposals, scheduling, invoicing, payments, timesheets, materials tracking, payroll prep and HR. Founded in 2021 by service-industry operator Trevor Maddux and software veteran Nikola Cvetkovic, it aims to replace the four or five disconnected tools that plumbers, electricians, remodelers, landscapers and cleaners typically stitch together.