The software a 20-year remodeler wished he'd had - now built for every contractor tired of juggling five apps.
Here is a fact about running a service business that does not fit on a pitch deck: most contractors do not lose money on the job. They lose it in the gaps between the tools they use to run the job.
Consider the ordinary life of a home improvement project. A customer calls. Someone drives out and eyeballs the work. A proposal gets built - maybe in a document, maybe in a quoting app, maybe in the estimator's head. The job gets scheduled somewhere, invoiced somewhere else, and the hours get logged on a paper timesheet that lives in a truck. Materials get bought and the receipts go into a glovebox. Payroll gets reconciled at the end of the pay period by someone squinting at all of it at once.
None of these steps is hard. What is hard is that they live in four or five different systems that do not talk to each other, so the numbers only line up after the job is over - which is exactly when it is too late to do anything about the margin. This is the problem MotionOps decided to attack.
The company was founded in 2021 in Draper, Utah, by Trevor Maddux and Nikola Cvetkovic. Maddux is the operator: he spent roughly two decades building service companies, including Cransten Handyman and Remodeling, plus stints connected to Vivint and Castle Building and Development. Cvetkovic is the builder: a software entrepreneur who had spent more than a decade shipping code, and more than five years building custom software for Maddux's world before the two of them decided to turn those one-off tools into a product.
That pairing - a person who felt the pain and a person who could fix it - is the whole reason MotionOps is worth a look. Vertical software built by outsiders tends to solve the problems outsiders imagine. Software built by the person who ran the company tends to solve the problems that actually cost money.
MotionOps was born out of real-life business needs. It was difficult to scale our services with what the current market had to offer.- Trevor Maddux, Co-Founder & CEO
The pitch is almost boring in its simplicity, which is a point in its favor. MotionOps puts the entire lifecycle of a service job - from the first customer record to the final paycheck - into a single mobile-first platform. The company's own shorthand for the ambition is blunt: "the only software home improvement companies will ever need." Here is what lives under that one login.
Leads, customers and communication history in one place, so nothing lives only in someone's phone.
Customizable templates with customer preview and fixed, variable or blended pricing models.
Crew and job scheduling built to coordinate multi-week projects, not just one-visit repairs.
Invoices generated from proposal line items, with approved timesheets and materials attached automatically.
Digital change order requests for the jobs that never quite go according to the original plan.
Field timesheets and GPS employee tracking that feed straight into payroll and invoicing.
Receipt capture and material tracking so the glovebox is no longer a filing system.
Real-time cost and margin analysis - visible while the job runs, not at tax season.
Payroll preparation, HR documents and employee management, plus a two-way QuickBooks sync.
The quietly radical feature in that list is job profitability. Ask a small contractor how much they made on last month's kitchen remodel and the honest answer is often a shrug until the books close. MotionOps' argument is that if the proposal, the labor hours, and the material receipts all live in the same system, the margin can be computed as the job happens. That turns a lagging number into a decision-making one.
It also explains the design choice to go mobile-first. Field service software has a long history of failing not because the office hates it, but because the technician in the truck will not open it. If the crew logs time and snaps receipts on a phone, the whole system stays fed. If they do not, it is theater. MotionOps built for the phone first for that reason.
Directional illustration based on the company's stated "4-5 programs" consolidation claim, not audited data.
MotionOps did not build for "all businesses." It built for a specific and unglamorous slice of the economy: home service and home improvement crews. The customer list, by trade, reads like a phone book of the people who show up at your house - remodelers, electricians, plumbers, HVAC, landscapers and lawn care, cleaning companies, pest control, concrete coating, garage doors, general contractors. The deliberate emphasis is on longer home-improvement projects, the kind with change orders and multi-week timelines that break software designed for a single-visit repair.
That focus is the strategy. In a market with giants like ServiceTitan, Jobber, Housecall Pro and FieldPulse, a young company does not win by being broader. It wins by being righter about a narrower problem. MotionOps is betting that "built for the long home-improvement job, by someone who ran one" is a defensible place to stand.
In August 2023, MotionOps closed a $1.2 million pre-seed round led by Alpine 100, the early-stage investment firm founded by Scott Wyssling and David Card out of Alpine, Utah. Public records put the company's total funding around $1.46 million, including earlier support tied to a Katapult accelerator cohort. It is not a nine-figure war chest - and that is rather the point. The interesting vertical SaaS companies often start small and specific rather than big and broad.
Maddux and Cvetkovic co-found MotionOps in Draper, Utah, after 5+ years building custom service-industry software together.
Selected for a Katapult accelerator cohort; early capital reported around $180K.
$1.2M pre-seed round led by Alpine 100 to expand the platform for service professionals.
Expanded across trades, cleaning, landscaping and home improvement; earned G2 Field Service Management High Performer and ease-of-business recognition.
Everyone was just as frustrated as Trevor was.- Nikola Cvetkovic, Co-Founder & CTO, on why the software had to exist
Before the software, CEO Trevor Maddux spent two decades running service companies - handyman, remodeling and home services.
The founders built custom tools together for 5+ years before turning them into a product in 2021.
It's designed for multi-week home improvement work, not the quick one-visit repair most field software assumes.
Headquartered in Draper, Utah, in the middle of the state's busy vertical-SaaS corridor.