FIG. 1 - The mark itself: a play button mid-launch, trailing speed lines. Mountain View, CA.
Company Profile · AI · AdTech
Creatify AI
The ad agency that films itself: paste a product link, walk away with a finished video ad.
The ad agency that films itself: paste a product link, walk away with a finished video ad.
Somewhere right now, a marketer with a deadline and no film crew pastes a URL into a box. No storyboard. No actor on call. No editor billing by the hour. A few minutes later, out comes a 30-second video ad - a script that sounds human, a voice that breathes, and a face that looks you in the eye and pitches your product. The face is not real. The conversion, the company hopes, very much is.
That box belongs to Creatify AI, a Mountain View startup that decided the slowest part of modern advertising was not the targeting or the bidding - those got automated a decade ago - but the creative itself. The actual ad. The thing people watch. Creatify's wager is blunt: if a machine can write, voice, and shoot the ad, then test fifty versions before lunch, the bottleneck stops being human bandwidth and starts being imagination.
It is the kind of idea that sounds either obvious or absurd, depending on how recently you have tried to make a video ad. Anyone who has waited a week for a freelancer to deliver a thirty-second clip - then waited another week for the revisions - lands somewhere on the "obvious" end. The company's framing is that the modern ad stack is a relay race where every leg got faster except the one that matters most. You can target a customer to the square foot and bid for their attention in milliseconds, but the creative that fills the slot still arrives slowly, by hand, in ones and twos. Creatify wants to turn that trickle into a faucet.
AI-generated video ads that actually convert - at the scale your business needs.- Creatify AI, company positioning
Figures self-reported by the company and its Series A announcement, May 2025. Treat round numbers as approximate.
It helps to know where the founders came from, because it explains why they think this is a tractable problem rather than a fantasy. Yinan Na, the CEO, spent close to a decade at Snap and Meta building AI-driven systems, after a computer-science degree from Stanford. Ledell Wu, the chief research scientist, logged more than ten years at Facebook AI Research and walked away with the ICML 2023 Test-of-Time Award - a prize handed out not for a flashy paper but for one that still mattered a decade after publication. Xin Zhou, the CTO, previously ran the recommendation systems behind Meta's Reels, which is to say he spent years deciding which short videos billions of people would see next.
Put those three resumes side by side and a pattern emerges. These are people who built the machinery of attention from the inside - the ranking, the recommendation, the relentless optimization of what shows up on a screen. Creatify is, in a sense, the same instinct pointed at a different target. Instead of optimizing which ad you see, the company is trying to optimize the ad itself: generate it, measure it, and let the data quietly retire the losers. The founding team did not stumble into advertising. They came from the part of the internet that runs on it.
Drop in a product URL or a few lines of text. The system reads the page.
It writes a script, synthesizes a voiceover, and casts a lifelike AI avatar.
Spin up to 50 variants at once - hooks, angles, formats - for testing.
Launch across TikTok, Meta, YouTube and Snap; let the winners surface.
Turn any product link into a ready-to-post video - script, voice and visuals automatic.
A node-based editor for building and shipping complete ads, piece by piece.
Ask your campaign data questions in plain language; it tells you what's working.
750+ lifelike spokespeople, 140+ voices, speaking up to 29 languages.
Generate up to 50 video variants in one go - creative testing at volume.
Recreate the structure of a winning ad and iterate on what already works.
Studio-quality product shots and animations without booking a physical shoot.
Generate TikTok-style short videos straight from a text prompt.
Illustrative. Based on getLatka (~$5.2M, 2025) and the company's $9M+ ARR claim at Series A. Not audited.
Former Snap and Meta leader, roughly a decade building AI-driven systems. Stanford CS.
10+ years at Facebook AI Research. Won the ICML 2023 Test-of-Time Award.
AI infrastructure lead; previously ran Meta's Reels recommendation systems.
FIG. 2 - The founding three. A CEO, a research scientist, and an infrastructure engineer walk out of FAIR and Snap. The punchline is a video ad.
The past decade automated distribution, targeting and bidding. Creative production stayed manual and slow. Creatify wants to be the autonomous creative optimization layer for the internet economy - you set the goal, the AI makes content for every channel and audience. It is a deliberately large claim, and the company knows it. The smaller, provable version is already running: brands that used to ship one ad a week now ship dozens, and let performance data sort out which survive.
Co-led by WndrCo and Kindred Ventures, with NFDG, Millennium New Horizons, Creator Ventures and Leadout Capital. Jeffrey Katzenberg, the DreamWorks co-founder and WndrCo partner, joined the board. Total raised: ~$23M.
Roughly $7.5M from NFDG, Millennium New Horizons, Creator Ventures and Leadout Capital before the Series A.
The #1 AI Ad Platform Built for Performance.- Creatify AI
The shape of the round says something about the bet. WndrCo and Kindred Ventures do not co-lead a Series A for a novelty. Katzenberg taking a board seat is the louder signal: a man who spent a career on the economics of what audiences watch, leaning into a tool that makes that content without a soundstage. The company says it crossed $9M in annual recurring revenue in roughly eighteen months - fast enough that the Series A reads less like a lifeline and more like fuel. The stated use of the money is to push from a collection of generation tools toward something closer to an autonomous ad agent: a system that does not just make the ad but decides which ad to make next.
Return to that marketer with the deadline. A year ago, the URL would have kicked off a week: a brief, a freelancer, a round of edits, a single ad shipped on a wing and a prayer. Now the box does it in minutes, and not once but fifty times over, each variant quietly auditioning for the budget. The crew did not disappear so much as compress into a model. Whether that is progress or just speed depends on what comes out the other side - and Creatify is betting, with $23M and a board seat for a film mogul, that what comes out converts.
There is a fair objection buried in all of this, and Creatify does not pretend otherwise: a synthetic spokesperson is still synthetic, and audiences have a way of sensing the seams. The counter is empirical, not philosophical - if a generated ad converts as well as a filmed one at a fraction of the cost and a multiple of the volume, the market tends to stop asking whether it was real. That is the test Creatify keeps running, fifty variants at a time.
The product page still walks in. It just no longer waits a week to walk out a commercial - and increasingly, it walks out fifty different ways, each one auditioning for the budget the moment it hits the feed.