Bimohit
Bawa

TrueCare24 sells something deceptively simple: a vetted nurse, caregiver, or clinician who shows up where you live. Behind that promise sits the part Bimohit Bawa actually built - the matching, the scheduling, the credential checks, the billing, and the unglamorous legal paperwork that makes a stranger in your home feel safe.

Today the company spans all 50 states and pitches itself as a senior-care platform wired with AI and automation. It is two businesses at once: a consumer marketplace for families who need help at home, and a B2B engine that employers used during the pandemic to test, screen, and vaccinate their workforces. Bawa runs both as CEO, a seat he grew into from the founding CTO role.

What makes him interesting is not the title. It is the angle. Most home-care companies are run by clinicians or operators who learned software later. Bawa arrived the other way around - a builder of large systems who decided the messiest market in America was the one most starved of good engineering.

The spark was not Bawa's, and that is part of the charm. His co-founder Leonid Popov spent six hours in an emergency room with an injured leg and walked out with a bill of roughly $1,500 for a fifteen-minute look. Popov, who grew up in Russia where doctors still made house calls, kept circling one question: why does a non-emergency send you to the ER at all?

Popov built the business plan inside Steve Blank's Lean LaunchPad course at Berkeley, interviewing more than a hundred people. The research kept pointing the same direction - house calls could cut hospital readmissions and meet people where they already were. He needed someone to turn the thesis into a working product. Bawa, then finishing his own Berkeley MBA on top of a decade of engineering, signed on as chief technology officer.

They paired with Caesar Djavaherian, a physician already running a small house-call practice, and launched TrueCare24 in October 2015. Early on it was modest: a $15-a-month telemedicine plan for Californians and in-home visits around Berkeley, Oakland, and San Francisco. Then Medicare came on board, then 500 Startups, then a demo-day stage in 2017. The map kept getting bigger.