At UC Health, the introduction arrived by email and in large staff meetings. A new program, another explanation, another thing physicians were supposed to remember. According to its Vatica case study, the message got lost. That is a wonderfully ordinary beginning for a healthcare technology story. The software had arrived. Attention had not.
- Vatica pairs risk adjustment software with clinical consultants who prepare patient information before the encounter.
- Health plans sponsor the service for participating primary care practices, and some programs pay for completed encounters.
- Its 2025 merger with Cozeva brings quality measurement and population health software into the same business.
The email that nobody heard
Kyle Kaufman, an internist and associate professor at the University of Cincinnati College of Medicine, took a more personal route. He visited 17 UC Health locations over several months, working through local leadership and staff meetings. The case study recommends groups of three to six physicians, with a discussion of why risk adjustment matters before a tour of the process. In its reported 2023 results, 95 of 101 providers were using Vatica.
The distinction matters. A health plan can purchase a program. A medical practice still has to make room for it. Buy-in happened through conversations about the work, the support available and the compensation attached to participation. UC Health also piloted Vatica Connect within its Epic medical record workflow. The lesson for anyone introducing a product to busy professionals is fairly merciless: distribution gets you onto a screen; explanation gets you into a routine.
Who pays for the extra work?
Vatica Health operates in a peculiar corner of healthcare where a diagnosis is both a clinical fact and an input to financing. In Medicare Advantage, private health plans receive payments adjusted for members’ health status and demographic characteristics. An accurately documented burden of illness helps determine the resources a plan receives. An incomplete record can understate it. An unsupported diagnosis can produce an improper payment.
The problem is that the person with the most immediate incentive to improve the record may be sitting in a health plan office, while the person who must assess the patient is running behind in an exam room. Vatica sells a way to connect those two desks. Its customers include health plans, health systems and provider organizations; its day-to-day users include primary care physicians and their teams. The patient is the reason for the record, though the patient does not buy the software.
Health plan partners cover the cost of Vatica’s service for participating PCPs. They can also offer program compensation. One concrete example: Highmark’s published schedule for its 2025 Vatica enhanced Annual Well Visit program offered $100 for an eligible completed encounter. Payment required completion through the approved tool, a corresponding claim and documentation in the permanent medical record. That was a specific program’s offer for a specific year, rather than a universal Vatica price.
- 01Health planSponsors services and sets program terms
- 02Vatica teamPrepares data and supports the practice
- 03Primary careAssesses the patient and validates diagnoses
The feedback loop: a better-supported record travels back to the plan.
Prepare the evidence, then let the doctor decide
The product is a combination of software and people. Vatica’s clinical consultants, including registered nurses and advanced practice providers, review and organize information ahead of the visit. The company brings together health plan data and information available from the electronic medical record. The point is to give the clinician substantiated information to consider, along with documentation and coding support, while helping the practice identify gaps in care.
Vatica Connect carries that work into the existing medical record. Possible conditions appear with clinical context, and the PCP can complete the documentation exercise during or after the visit. The provider’s judgment remains central. A suggestion in a computer is a suggestion; the encounter and its supporting record must do the rest.
“Vatica collects data from different providers and presents it to us in one place”Carlos Medina, MD · Nuestra Clinic
This also explains the competitive positioning. Cotiviti, for example, offers prospective, concurrent and retrospective risk adjustment capabilities, including information delivered within clinical workflows. EMR integration alone does not distinguish Vatica. Its emphasis is the combination of dedicated clinical support, curated information and a relationship with the patient’s usual practice. The choice for a buyer is partly about how much implementation and clinical work the vendor will actually shoulder.

Half the revenue, more participation
Lourdes Medical Group offers a particularly useful example of the economics. It began using Vatica in October 2022. Its president, Jagraj Rai, worked with legal, finance and operations teams over several months to establish a process that shared half the health plan program revenue with the treating provider. The first payment went out in December 2023. The decision recognized that reviewing and signing a record consumes physician time.
Vatica’s published case study shows 698 completed visits through May 2023 and 1,933 through May 2024. That is about 2.8 times as many in comparable year-to-date periods. It is an observation from one customer, with other influences possible. Still, it gives the incentive decision a concrete setting. The same account says program incentives enabled Lourdes to hire a social worker to help patients with social needs.
Vendor-published case study. The increase does not isolate the effect of compensation.
There is something pleasantly unromantic about this. Adoption required a tracking and payment process, not merely enthusiasm. The useful thing to copy is the operational sequence: identify who does the work, decide how the benefit reaches them and build the administrative machinery to make that promise real. The social worker makes the story more interesting than a revenue chart, because it shows one way a practice used the money.
Two brothers, one preventive visit
The company’s origin was smaller than its current remit. Steve Zuckerman read about the Affordable Care Act and the newly created Medicare Annual Wellness Visit, then emailed his brother, heart surgeon Averel Snyder. Could software help practices deliver wellness visits and preventive services? Vatica was founded in 2011. As the business worked with PCPs, it saw a related opportunity: put prospective risk adjustment alongside care delivered by the team that knew the patient.
By 2014, Vatica had launched its PCP-centered risk adjustment model. The change in direction was a response to a disconnect the founders saw between legacy assessment approaches and ongoing care. It gave the business a recognizable home: the primary care practice. An Annual Wellness Visit had opened the door; the relationship behind that visit became the organizing idea.
From risk scores to a broader view of care
The ownership history reflects a business being built for a larger market. Great Hill Partners completed a majority recapitalization in April 2018 to support geographic expansion and product development. Frazier Healthcare Partners acquired Vatica in 2023. On October 31, 2025, Vatica closed its merger with Cozeva, adding a platform focused on quality, population health management and collaboration between payers and providers.

The combination is understandable. A plan needs to know how ill its members are, but also whether care is reaching them and where performance needs attention. Cozeva supplies a broader software layer; Vatica brings clinical enablement at the point of care. The merger joins those capabilities without making every promised improvement an accomplished result.
There is a separate measure of how customers have experienced the service. Vatica won Best in KLAS for risk adjustment in 2023, 2024 and 2025, reporting a 2025 score of 94.4 out of 100. Merger partner Cozeva won the 2026 point-of-care and in-home health assessments category at 91.2. These are customer-feedback distinctions in their respective categories, not a head-to-head comparison or proof that patients became healthier.
The chart still has to be right
The limits follow from the model itself. It needs participating health plans, usable records, willing practices and a workflow clinicians can actually complete. Clinical preparation cannot rescue missing evidence. A poorly integrated tool still consumes attention. Public KLAS customer comments in 2026 include both appreciation for training and relationships and complaints about integration delays and software speed. The mundane details remain stubbornly consequential.
CMS checks whether diagnoses submitted for risk adjustment are supported in medical records and can collect overpayments when they are not. That makes accuracy a business requirement as well as a clinical one. Vatica’s compliance page describes its Well365 platform as HITRUST-certified and says it undergoes an independent annual HIPAA security risk analysis. Those measures address information security; the diagnosis still needs its own evidence.
For a practice considering Vatica, the practical conversation starts with eligible patients, payer sponsorship, record access, staff responsibilities and integration. For a health plan, it starts with whether the program makes supported documentation easier inside ordinary care. Vatica’s most transferable idea is to pay attention to the people whose attention you need. Even excellent software must survive Tuesday morning.
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