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Founder · Executive · Operator

Christina Diiorio

Christina Diiorio is the founder and CEO of The Yay Company, the Charlottesville-based startup behind Yay Lunch, a modern K-12 school lunch program that partners with local caterers and chefs to deliver fresh, kid-approved meals directly to schools at no cost to the school. A former food editor at Goop, MindBodyGreen and Zagat and a Georgetown graduate, she launched Yay in 2018 after her own son came home hungry and unhappy with his cafeteria options. She has raised roughly $15.5M+ across Series A and later rounds from investors including Valor Siren Ventures, Reach Capital and FJ Labs, growing the company past 200% year-over-year and into markets from Atlanta to New York.

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