xero
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James O’Connell-Cooper Has Spent Two Decades Marketing the Work Behind the Work
From explaining the price of soy milk on New Zealand radio to leading growth marketing for vertical software in America, James O’Connell-Cooper has built a career around a deceptively hard brief: make useful systems feel human.
Alistair McLeay
Alistair McLeay is the Wellington-raised, Cambridge-trained machine learning engineer who co-founded Grw AI, a San Francisco startup building Taylor, an AI sales teammate that coaches and lifts entire sales teams. He shipped product to a million Xero customers, wrote a master's thesis training LLM agents through self-play, built two software companies, and raised Silicon Valley money after a now-legendary poker game. He serves as Co-Founder and Co-CEO.
Sukhinder Singh Cassidy
Sukhinder Singh Cassidy is the CEO of Xero, the New Zealand-headquartered cloud accounting platform serving small businesses globally. A 25-year Silicon Valley operator, she co-founded Yodlee, ran Asia Pacific and Latin America for Google, served as President of StubHub, founded Joyus and theBoardlist, and authored the WSJ bestseller Choose Possibility.
Chris O'Neill
Chris O'Neill is a veteran technology executive with 25+ years of leadership across Google, Evernote, Glean, and Xero. Best known for leading Evernote's turnaround as CEO (2015-2018) and doubling its user base, he joined GrowthLoop as CEO in August 2024, steering the composable CDP startup through its AI transformation and Series D funding. A Tuck School of Business (Dartmouth) MBA and former Google Canada Managing Director who scaled that business to billions in revenue, O'Neill is also a board director at Gap Inc. and a published contributor to Fast Company and Fortune on the themes of AI, leadership, and compound growth.