women-led-business
(4)
The Startup Turning Wedding Flowers Into a System You Can Actually See
Poppy Flowers has spent years turning one of a wedding's foggiest purchases into a visible, editable plan. Its real product is not the bouquet alone - it is the machinery that gets thousands of fragile stems from farms to local designers to the right room at the right hour.
Sarah O'Leary
Sarah O'Leary is the CEO of Willow Innovations, the Mountain View company that built the first fully in-bra wearable breast pump. She joined Willow in 2019 as VP of Growth, climbed through CMO and Chief Commercial Officer roles, and was named CEO in December 2023. Under her, Willow moved from an e-commerce breakthrough to an omnichannel maternal-health brand, and in 2025 acquired UK femtech rival Elvie to build a scaled global platform. A mother of two who started her career in consulting, she is known for a 'mothers first' philosophy that treats the new mother as the person products should be built around.
Jade Watson
Jade Watson is the Chief Marketing Officer of Fit & Fresh Inc. (trading as Fit + Fresh), the Providence, Rhode Island company that helped invent the fashionable insulated lunch bag category more than two decades ago. She joined in April 2018 after a long run in global brand management at Hasbro, where she climbed from associate manager to Director of Global Brand Strategy and Marketing. At Fit + Fresh she oversees marketing, digital and consumer strategy for a catalogue of lunch totes, coolers, bento boxes, storage containers and reusable ice packs sold through Target, Walmart, Amazon and a Shopify Plus direct-to-consumer store, inside a business that is roughly 85% women and describes its purpose as helping women eat well without giving up style.
Amanda Luke
Amanda Luke is the CEO of Bonafide Provisions, the family-founded California maker of organic, traditionally-prepared bone broth. A UC Berkeley and Columbia-trained marketer, she spent years building health-and-wellness brands at Safeway and Luvo before joining the small Carlsbad broth company in 2018, rising from VP of Marketing to CEO within roughly a year. Under her leadership the women-led brand pushed beyond frozen broth into keto cups, cooking broths, and shelf-stable pantry products, positioning Bonafide as one of the most recognizable clean-label bone broth names in the United States.