women-in-marketing
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Judy Capano Turned a Buyback Into a Second Act
She began in pharmaceutical sales, learned to make complicated businesses legible, and helped reclaim an agency after a merger went wrong. Today, Judy Capano runs Calcium+Company with the same preference for clarity over theater.
The Napkin That Became a Network
LinkUnite began with a list of women written at a hotel bar. Its wager is that a smaller room, a useful introduction and a reason to return can outperform the conference badge.
Amanda Farris Turned a Conference List Into a Community That Keeps Women in the Room
It began with Amanda Farris and Sara Malo writing down the women they knew at an industry conference. The list became LinkUnite - a practical network built around introductions, mentorship and the stubborn belief that relationships should outlast the event badge.
Jenny Campbell
Jenny Campbell is a Los Angeles-based brand, performance and growth marketing executive who has spent more than two decades moving between advertising agencies and the brands they serve. She began at Wieden+Kennedy, spent over seven years at Nike working across Nike Women's, brand innovation and the Nike+ ecosystem as senior global brand director, then became managing director at 72andSunny, where clients included adidas, Google, Starbucks, Uber and eBay. In September 2018 she joined Tinder as chief marketing officer, and in November 2020 Kate Spade New York named her CMO with a brief spanning brand marketing, direct-to-consumer engagement and digital. She later served as interim head of creative at Athleta and is currently interim chief marketing officer at Frank & Eileen, the woman-owned, B Corp-certified apparel brand in downtown Los Angeles. A Morehead-Cain Scholar and 1995 journalism graduate of UNC-Chapel Hill, she has served on the board of MAKERS and mentors young women entering the industry.
Katherine Beede
Katherine Godfrey Beede is Executive Vice President and Chief Marketing Officer of The TJX Companies, the Framingham, Massachusetts off-price retail group behind T.J.Maxx, Marshalls, HomeGoods, Homesense, Sierra, Winners and TK Maxx. She stepped into the top marketing seat in February 2024 after roughly a quarter-century inside the company, having previously run marketing for HomeGoods, then T.J.Maxx, then the combined T.J.Maxx and Marshalls division known internally as MarMaxx. Before TJX she spent a decade on the agency side in Boston and Philadelphia, at shops including Hill Holliday, LevLane, Arnold Worldwide and Holland Mark Martin. Her remit now covers marketing for a roughly $60 billion retailer with more than 5,200 stores across nine countries, built on a business model that sells a shopping trip nobody can fully predict - the so-called treasure hunt. She keeps an unusually low public profile for a Fortune 100 CMO.
Katie Babineau
Katie Babineau is the Chief Marketing Officer of Beyond Yoga, the Culver City premium activewear brand acquired by Levi Strauss & Co. in 2021. She spent roughly fifteen years in consumer technology - Sony Electronics, GoPro, Apple via TBWA\Media Arts Lab, and Snap Inc., where she was Global Head of Marketing - before joining Beyond Yoga as VP of Marketing in 2024 and stepping up to CMO. In 2025 she led the brand's first full reset, a platform called Seek Beyond built around the idea of progress over perfection, with actor and writer Issa Rae as the brand's first celebrity partner writing and performing a spoken-word anthem. She brings a test-and-learn technology mindset to apparel, argues loudly that brand and growth marketing should never be separated, and prefers hyperlocal, in-person community events to another round of picture-perfect ad creative.