wisconsin-business
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The Marketing Department Hiding Inside an Accounting Firm
Brand House Marketing grew out of the machinery of a Wisconsin CPA firm. Its cleverest product is not a campaign or a logo, but a way for small firms to borrow an entire marketing department without hiring one.
Bryan Brandt's Quiet Work of Making a Truck Maker Read Like a Technology Company
At Oshkosh Corporation, Bryan Brandt has spent years translating fire trucks, boom lifts and military vehicles into one coherent story about technology, culture and the people who do difficult work.
How Silica Dropped the Hardware - and Built a 104-Year Moat Around the Hard Part
Silica For Your Home outlived its original hardware-store identity by owning the awkward work national chains often hand off: advice, delivery, installation, integration, and repair. Its most useful lesson is not nostalgia - it is how a local retailer makes the last mile the product.
The Holding Company That Never Plans to Sell
OwnersEdge buys healthy companies, folds their employees into one diversified ownership plan, and keeps the exit door shut. Its wager is that patient capital, shared services and a stake for the people doing the work can turn succession planning into a durable growth model.