wisconsin-business
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The Marketing Department Hiding Inside an Accounting Firm
Brand House Marketing grew out of the machinery of a Wisconsin CPA firm. Its cleverest product is not a campaign or a logo, but a way for small firms to borrow an entire marketing department without hiring one.
How Silica Dropped the Hardware - and Built a 104-Year Moat Around the Hard Part
Silica For Your Home outlived its original hardware-store identity by owning the awkward work national chains often hand off: advice, delivery, installation, integration, and repair. Its most useful lesson is not nostalgia - it is how a local retailer makes the last mile the product.
The Holding Company That Never Plans to Sell
OwnersEdge buys healthy companies, folds their employees into one diversified ownership plan, and keeps the exit door shut. Its wager is that patient capital, shared services and a stake for the people doing the work can turn succession planning into a durable growth model.