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Consumer · Ecommerce
The $13 Hollywood Fix That Put ORLY on 50 Years of Fingertips
Jeff Pink solved a costume-change problem with a manicure designed to disappear into every outfit. ORLY turned that quiet idea into a durable, family-owned nail business - then spent five decades finding new reasons to be noticed.
nail-care · nail-polishRead →
Consumer · Ecommerce · Health
Function of Beauty
Function of Beauty is a New York-based beauty company that makes personalized hair, skin, and body care products. Customers take an online quiz about their hair type, goals, and preferences, and the company's in-house technology mixes a formula made to order - down to color and scent. Founded in 2015 out of MIT, it helped popularize mass personalization in beauty and has since expanded from a pure DTC model into major retailers like Target and CVS.
personalized-beauty · custom-haircareRead →