A hospital cart, a contamination scanner and a cold-brew machine have something in common: Design Catapult. The California firm makes a business of the difficult distance between a clever idea and a product someone can actually use.
An airport touchscreen, a digital filing cabinet, a school reporting system: Woodshed’s early portfolio put everyday tasks at the center of design. Its pitch was simple. Getting there took work.

Chad Meredith Hurley (born January 24, 1977, Reading, PA) is an American entrepreneur and tech visionary best known as the co-founder and first CEO of YouTube, which he built alongside Steve Chen and Jawed Karim in 2005 and sold to Google in October 2006 for $1.65 billion - just 18 months after launch. Armed with a Fine Arts degree from Indiana University of Pennsylvania rather than a computer science background, Hurley's design instincts shaped YouTube's iconic UI and pioneered the embeddable video player that fueled viral growth; he had previously designed the original PayPal logo during his job interview. After stepping down from YouTube in 2010, he co-founded AVOS Systems and MixBit, launched the sports gaming platform GreenPark Sports (which raised $53M+), and in 2023 founded EyeTell, an AI-powered video script generation startup. He holds minority ownership stakes in the Golden State Warriors (NBA), LA Football Club (MLS), and Leeds United (EPL), and received a Lifetime Achievement Emmy in 2019. Estimated at $700-800 million in net worth, Hurley remains a prolific investor and quiet force in Silicon Valley, famously reclusive despite his outsized impact on how the world creates and consumes video.