A Park City company put a USB-C port on the side of a AA battery. Its bet: you'll buy one, then never buy that battery again.
When Apple stripped the ports off the MacBook Pro, 30,000 people paid HYPER more than $3 million to put them back. That was the whole business plan - and it worked.
A Redwood City hardware team decided the safest place for a brake light was not on the bike at all, but at eye level on your head. Here is how a $160 gadget and a patented braking algorithm ended up on 60,000-plus helmets.