under-armour
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Eric Liedtke Wants Your Favorite Hoodie to Become Good Dirt
After helping Adidas turn product, culture and ocean plastic into growth, Eric Liedtke left the boardroom to redesign clothing from its final day backward. His Portland experiment now sits inside Under Armour, where a jacket can be both merchandise and an argument about what happens next.
UNLESS Built a Sneaker That Turns Into Dirt - Then Sold the Idea to Under Armour for $10.3 Million
The Portland startup worked backward from the compost pile, replacing the glue, foam, thread and hidden plastic that make ordinary clothes linger. Its useful lesson is less about green marketing than designing the return route before the first product ships.
The Marketer Turning Anthropologie's Feeling Into a Formula
She spent two decades learning how brands make people feel something. Now she runs the marketing for one of retail's most feeling-driven brands - and she wants the data to prove the feeling is working.
BSN SPORTS
The low-profile Texas company that outfits 150,000 school and college teams - and quietly became the biggest name in Nike and Under Armour team gear.
Davide Mattucci
Davide Mattucci is the Chief Marketing Officer of BYLT Basics, the Irvine, California premium essentials label known for its structured tees and loyalty-driven direct-to-consumer model. He has spent more than 20 years across global apparel brands - prAna, Brixton, adidas, Under Armour and Fanatics - moving fluidly from design and product creation into brand marketing and digital commerce. At BYLT he is helping steer the company's shift from an online seller of product into a full lifestyle brand with physical stores, bringing a 360-degree view of how product, storytelling and marketplace strategy connect with real customers.
Paul Nugent
Paul Nugent is Chief Marketing Officer at Peter Millar, the Raleigh-based luxury sportswear and golf apparel brand owned by Richemont. A British-trained brand marketer, he has spent more than two decades building sports and lifestyle brands, most recently as CMO of Crocs-owned HEYDUDE, where he steered high-profile campaigns with Sydney Sweeney and Travis Hunter. Before that he led global brand marketing at Under Armour and reshaped the football heritage of Umbro, with earlier stops at ellesse and Codemasters. He joined Richemont's Peter Millar in 2025.
Adrienne Lofton
Adrienne Lofton is the Global Vice President of Product & Integrated Consumer Marketing for Google's Platforms & Devices Division, where she leads end-to-end marketing for the Pixel ecosystem and drives activation across Android, Chromebook, Chrome Browser, Google Play, and Google Health & Home. A Howard University graduate and Kellogg MBA, she built her career on brand authenticity — from multicultural marketing at Target, to CMO of Dockers at Levi's, to Senior VP of Global Brand Marketing at Under Armour, to VP Head of North America Marketing at Nike. An Ad Age Brand Genius award winner, Adweek Most Powerful Women in Sports honoree, and board director at Alaska Air Group, Lofton is one of the most recognized voices at the intersection of sports, culture, and consumer marketing.