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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

under-armour

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Company
UNLESS Built a Sneaker That Turns Into Dirt - Then Sold the Idea to Under Armour for $10.3 Million
Consumer · Ecommerce · Climate

UNLESS Built a Sneaker That Turns Into Dirt - Then Sold the Idea to Under Armour for $10.3 Million

The Portland startup worked backward from the compost pile, replacing the glue, foam, thread and hidden plastic that make ordinary clothes linger. Its useful lesson is less about green marketing than designing the return route before the first product ships.

sustainable-fashion · regenerative-fashionRead →
Company
BSN SPORTS
Ecommerce · Logistics · Consumer

BSN SPORTS

The low-profile Texas company that outfits 150,000 school and college teams - and quietly became the biggest name in Nike and Under Armour team gear.

team-sports · sporting-goodsRead →