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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Company
A shirt should remember you.
Consumer · Ecommerce

A shirt should remember you.

The Custom Shop Clothiers turns measurements into a repeatable wardrobe. Its long history reveals what a clothing business can lose, buy back, and carry forward.

custom-shirts · made-to-measureRead →
Company
Nina McLemore sells the jacket that lets you get on with the job
Consumer · Ecommerce

Nina McLemore sells the jacket that lets you get on with the job

A nearly matching jacket on a senator and a news anchor reveals a business built around an overlooked customer: the woman who needs her clothes to work as hard as she does.

womens-fashion · executive-workwearRead →
Company
The Jewelry Party Learned to Use a Link
Consumer · Ecommerce · Social

The Jewelry Party Learned to Use a Link

Stella & Dot built a jewelry business in other people's living rooms. The living room has shrunk to a phone screen, but the wager is the same: a recommendation from someone you know can make a necklace feel worth trying on.

jewelry · fashion-accessoriesRead →