toy-industry
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Jim Silver and the Business of Taking Play Seriously
A toy reviewer with a 67-yard throw in his repertoire became a manager of family creators. Jim Silver’s career follows a familiar audience through a succession of very different screens.
The Publicist Who Learned PR on the Factory Floor
Most publicists meet a product when the press release is ready. Media Maison wants to meet it when the sketch is still on a napkin - then argue about the factory, the packaging and whether the story is worth telling at all.
The Toy That Outsold Barbie Had a Publicist
Southard Communications spent three decades turning product launches into retail events - then learned that publicity alone was no longer enough.
The Agency That Knows Who Really Chooses the Toy
Beacon Media Group built a business around a small but consequential truth: the person who wants a toy, the person who buys it and the retailer who stocks it are rarely the same person.
Jonathan Cathey Built a Toy Company Like a Punk Band
He started The Loyal Subjects with $500, a living room and a drummer's appetite for improvisation. Seventeen years later, Jonathan Cathey is still turning pop culture into objects people can play with - while making room for a second act on canvas.