PricingLoginNewsroom
Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

toy-industry

(3)
AllCompaniesPeopleStoriesProducts
Company
The Publicist Who Learned PR on the Factory Floor
Media · Social · Ecommerce

The Publicist Who Learned PR on the Factory Floor

Most publicists meet a product when the press release is ready. Media Maison wants to meet it when the sketch is still on a napkin - then argue about the factory, the packaging and whether the story is worth telling at all.

public-relations · consumer-brandsRead →
Company
The Toy That Outsold Barbie Had a Publicist
Media · Consumer · Ecommerce

The Toy That Outsold Barbie Had a Publicist

Southard Communications spent three decades turning product launches into retail events - then learned that publicity alone was no longer enough.

public-relations · consumer-marketingRead →
Company
The Agency That Knows Who Really Chooses the Toy
Media · Gaming · Consumer

The Agency That Knows Who Really Chooses the Toy

Beacon Media Group built a business around a small but consequential truth: the person who wants a toy, the person who buys it and the retailer who stocks it are rarely the same person.

kids-marketing · family-marketingRead →