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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

the-iconic

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THE ICONIC Is Building the Wardrobe Behind the Buy Button
Ecommerce · Consumer · Marketplace

THE ICONIC Is Building the Wardrobe Behind the Buy Button

Australia's online fashion fixture is no longer just a very large shop. Its next act connects inventory, logistics, loyalty, retail media and circular services into one regional operating system.

the-iconic · online-fashionRead →
Legend
Michaela Wessels
Founder · Executive · Operator

Michaela Wessels

Michaela Wessels is the CEO and co-founder of Style Arcade, a Sydney-born retail analytics platform that has become the intelligence layer behind fashion brands including The Iconic, Princess Polly, White Fox, Aje, Christopher Esber and Dion Lee. A former merchandise planner at Truworths, Lacoste and The Iconic, she built the product she had wanted while buried under Excel; the company raised an $8M Series A led by Acadian Software in late 2022 and has since expanded to New York and London.

style-arcade · fashion-techRead →