Michaela Wessels

Michaela Wessels is the CEO and co-founder of Style Arcade, a Sydney-born retail analytics platform that has become the intelligence layer behind fashion brands including The Iconic, Princess Polly, White Fox, Aje, Christopher Esber and Dion Lee. A former merchandise planner at Truworths, Lacoste and The Iconic, she built the product she had wanted while buried under Excel; the company raised an $8M Series A led by Acadian Software in late 2022 and has since expanded to New York and London.