NRG spent years becoming a retailer you might meet on an electricity bill. Now it is joining power plants, smart homes and flexible demand into one system - a bet that the winner in the next energy cycle will understand both sides of the meter.
Vistra sells power at both ends of the wire: a sprawling fleet makes the electricity, while familiar retail brands sell it to nearly 5 million customers. The result is a revealing bet on what the American grid needs next - nuclear endurance, gas flexibility, batteries, and a great deal more demand.
Base Power is an Austin-based energy company that installs large-capacity home batteries and sells electricity to homeowners as a licensed Texas retail electric provider. Founded in 2023 by Zach Dell and Justin Lopas, it pairs whole-home backup with low fixed rates, using its growing fleet of distributed batteries as a virtual power plant that charges when power is cheap and discharges when the grid is strained. The company raised a $1 billion Series C in October 2025 at a $4 billion valuation and is building its own battery factory in Austin to scale nationally.