technology-communications
(9)
Cara Sloman and the art of making the future sound ordinary
A phone that bought a soda once sounded like science fiction. Across a career in technology communications, Force4 co-founder Cara Sloman has kept asking the question behind the invention: what will it mean to the person using it?
Gary Bird Chose the City. The Business Followed.
From reporting in Prague to running FortyThree in Santa Cruz, Gary Bird has built a career around interesting work and a carefully chosen address. The publicist still has a reporter’s curiosity, and a reason to stay close to the Pacific.
Rebecca Reeve Henderson and the business of a good introduction
A chance encounter after a layoff gave Rebecca Reeve Henderson her first client. A decade later, she sold the agency that helped tell the story of Slack and a changing workplace.
Wynne Ahern and the art of changing the audience
She left commercial litigation, founded CommStrat PR and helped technology companies explain themselves. Along the way, Wynne Ahern made time for founders learning the same difficult skill.
Barbara Bates and the value of changing your mind.
She built Eastwick around its people and defended its independence for 25 years. Selling the agency brought Barbara Bates a larger job - and another way to test what she believed.
Sabrina Horn and the trouble with making it up
She started Horn Group with $500 and a four-page business plan. After 24 years in technology PR, Sabrina Horn turned her experience into an argument for telling the truth - especially when a confident answer would be easier.
Kathleen Shanahan and the business of being understood
A London business trip in 2008 captures Kathleen Shanahan’s early ambition for BOCA. Her work since has joined technology storytelling to the practical demands of running an agency.
Melissa Waggener Zorkin Built a Global Agency by Asking One Small Question
From a free Portland office to more than 1,500 people in over 100 markets, the founder of We. Communications has spent four decades translating technological change into human terms - and keeping purpose in the room.
Catherine Riedel Makes Complicated Companies Understandable
Across three decades, the Chicago communications executive has translated dense technology, corporate change and public-sector ambition into language people can actually use. Her method begins with a deceptively unfashionable question: should we do this at all?