technology-communications
(16)
Rebecca Reeve Henderson and the business of a good introduction
A chance encounter after a layoff gave Rebecca Reeve Henderson her first client. A decade later, she sold the agency that helped tell the story of Slack and a changing workplace.
Wynne Ahern and the art of changing the audience
She left commercial litigation, founded CommStrat PR and helped technology companies explain themselves. Along the way, Wynne Ahern made time for founders learning the same difficult skill.
Barbara Bates and the value of changing your mind.
She built Eastwick around its people and defended its independence for 25 years. Selling the agency brought Barbara Bates a larger job - and another way to test what she believed.
Sabrina Horn and the trouble with making it up
She started Horn Group with $500 and a four-page business plan. After 24 years in technology PR, Sabrina Horn turned her experience into an argument for telling the truth - especially when a confident answer would be easier.
Kathleen Shanahan and the business of being understood
A London business trip in 2008 captures Kathleen Shanahan’s early ambition for BOCA. Her work since has joined technology storytelling to the practical demands of running an agency.
Melissa Waggener Zorkin Built a Global Agency by Asking One Small Question
From a free Portland office to more than 1,500 people in over 100 markets, the founder of We. Communications has spent four decades translating technological change into human terms - and keeping purpose in the room.
The Tractor Was Never Supposed to Leave the Block
Racepoint Global built its reputation translating technical machinery into human stories. Its most revealing campaign began with a tractor, a quarterback and a planned leak that the street beat them to.
Force4 Makes the Machines Make Sense
The Santa Cruz agency has spent decades translating dense B2B technology into stories that travel - from a phone buying a Coke to cybersecurity, cloud infrastructure and the new contest for AI-generated answers.
Speakeasy Strategies makes the invisible worth watching
The agency behind communications for CNCF, Red Hat and Workday also makes documentaries about software. Its most useful idea: find the people inside the technical story.
Blanc & Otus knows your technology needs a better sentence
The San Francisco communications agency built its name explaining complicated technology. Its history offers a useful lesson: before you make more noise, work out what people need to understand.
The Concept Agency and the art of explaining a knuckle
A touchscreen that knew how you touched it. A camera with a summer-vacation pitch. The Concept Agency’s technology work offers a useful lesson in making unfamiliar products feel understandable.
Husted Communications and the people behind the person at the microphone
A boutique agency with a network of more than 100 communications specialists, Husted helps technology leaders turn company strategy into something people can actually follow.
Eastwick sold the agency. Then its founder ran the buyer.
For 25 years, Eastwick helped technology companies explain themselves. Its own most revealing story is how a fiercely independent agency decided to sell - and what it carried into Hotwire.
Tanis Communications makes the chip worth talking about
A memory chip, a touch sensor, a 100-day launch deadline. Inside the small Silicon Valley agency that turns complicated technology into a reason to pay attention.
Clarity Communications and the art of making technology matter
An AI sales assistant, a cyberattack investigation and a school music tour have something in common: Clarity Communications appears in their publicity. Its work offers a useful study in giving complicated ideas a human reason to exist.
Catherine Riedel Makes Complicated Companies Understandable
Across three decades, the Chicago communications executive has translated dense technology, corporate change and public-sector ambition into language people can actually use. Her method begins with a deceptively unfashionable question: should we do this at all?