tech-startups
(2)
The Backflip Group
The Backflip Group is a boutique strategy consulting firm in New York that helps lean technology teams turn great products into scalable businesses. Founded by Ceylan Conger and Madeleine Ormond, both former in-house operators and consultants at companies including Meta, Etsy and Spotify, the firm specializes in bridging the gap between strategy and execution across SaaS, eCommerce, AI, digital media and D2C. Services span go-to-market strategy, pricing and packaging, upmarket expansion, new product incubation, financial modeling and fundraising materials, delivered by a small core team backed by a network of specialist experts.
Maria Palma
Maria Palma is a General Partner at Freestyle Capital, a San Francisco-based seed-stage venture capital firm. With over a decade of venture experience and investments in 35+ companies, she focuses on early-stage AI investments across application and infrastructure layers. Before Freestyle, she was a General Partner at Kindred Capital in London and a Principal at RRE Ventures in New York. She co-founded NYC Blend, a nonprofit connecting underrepresented founders to venture capital, and was named to Business Insider's 'The Seed 40: Best Women Early-Stage Investors of 2025.'