A publicist’s reputation travels with other people’s names. Meredith O’Sullivan built hers into The Lede Company, then helped give that company a life beyond Hollywood.

After 23 years at PMK, Leslee Dart was fired. The relationships she took with her became the foundation of 42West, and a revealing study in who really owns a publicity business.

Before Brian White became a repeat holiday host, Shannon Barr noticed the dancer in the actor. Her career in Hollywood publicity has been built around that kind of attention - and the decision to make room for people early.

When an artist has several careers at once, someone has to keep the story together. Amanda Silverman built her working life, and helped build The Lede Company, around that moving target.