talent-booking
(8)
Nicole Vecchiarelli and the Art of Choosing Who Comes Next
Before she co-founded Special Projects, Nicole Vecchiarelli edited magazines. Her second act carries the same question into a different setting: who belongs in this story, and why now?
GigFinesse sells the part of live music nobody applauds
A drummer’s unanswered emails became a business in booking, payments, and the thousand small decisions behind a good night out. GigFinesse’s wager: hospitality needs an entertainment department, even when it cannot hire one.
The Guest List Is the Product
Two magazine editors noticed that culture was escaping the magazine. They built an agency around the part that still mattered: knowing exactly who belongs in the room.
The Famous Person Is Not the Product
Worldwide Speakers Group sells famous voices. Its real product is quieter: fewer unanswered emails, fewer travel surprises, and a Plan B before the ballroom doors open.
The People Who Find the Talking Heads
GuestBooker.com built a business around the frantic minutes before airtime - finding credible people, checking their stories, and assembling the little pieces that turn a name into a television segment.
Palm Springs Had Faces. Face Models Built the Rolodex.
A modeling agency is really a machine for reducing uncertainty. Face Models left only a few public clues about its machine - and those clues reveal how a local talent marketplace wins or disappears.
Walker Drawas knows who gets you through the door
Celebrity access is only the beginning. The agency behind campaigns for REVOLVE and other consumer brands connects the guest list, the product and the reason anyone should care.
Swipecast
Swipecast is a New York-based fashion-tech marketplace that lets brands, designers, photographers and stylists discover and book models and creative talent directly, bypassing traditional agencies. Founded in 2015 by former hedge-fund manager and modeling-agency owner Peter Fitzpatrick with developer Matthias Wickenburg, the platform pays talent 90% of their fee (versus the ~67% left after agency commissions) and settles payments within one to two days. It has served clients like Estee Lauder, Tommy Hilfiger, Ralph Lauren, Victoria's Secret, Nike and Vogue across cities including New York, LA, London, Paris and Milan.