sustainable-business
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Joel Makower Found His Beat Before Business Found the Climate
He began with a paper newsletter, built a digital clearinghouse before the web had a business model, and spent three decades asking companies whether their green promises could survive contact with the balance sheet.
Farmacy Agency sold a small business something big: senior judgment
Susan Emmer’s boutique agency offered smaller businesses vice president level marketing talent. Its niche in conscious brands reveals a useful question: who makes a good product believable?
Cámara Verde Wants Your Green Business to Meet Its Next Customer
Across Latin America, Cámara Verde de Comercio brings sustainable businesses into the same room as mentors, buyers and investors. Its promise becomes most interesting when you look at what a membership actually includes.
Marco Pimentel Is Building a Bigger Surface Area for Luck
A failed coupon startup opened the door to Redbrick. Now the Victoria operator is applying the same appetite for experiments to climate tech, independent journalism and a more durable kind of growth.
A Five-Year-Old University Is Trying to Make the Business Degree Prove Itself
International Business University has gone from 11 graduates to nearly 700 in two years. Its wager is simple: a young school can earn trust faster if every course leaves evidence an employer can understand.
The 148-Year-Old Brewery Built for What America Drinks Next
Inside FIFCO USA, Genesee's red-eye cans share a production system with hard tea, fruit-flavored drinks and contract brands. The portfolio changes with taste; the Rochester machinery is built to keep moving.
Benjamin Cook
Benjamin Cook is the founder, CEO and board chairman of Zirconia Inc., a Tukwila, Washington advanced-materials company building water-borne ceramic coatings that chemically bond to concrete and steel at room temperature - effectively turning aging infrastructure into something close to liquid granite. A self-described green technologist with three decades of cleantech ventures behind him, Cook trades on a single conviction: the cheapest and greenest building is the one you never have to tear down. Before Zirconia he founded GeoTree Technologies, an underground-pipe restoration firm sold for a 5x investor return, and earlier still he traded a planned career in pediatric medicine for a life spent removing toxins from the built environment.
Trellis Group
Trellis Group (formerly GreenBiz Group) is an Oakland-based media, events and peer-network company that has spent more than 25 years helping sustainability professionals turn climate ambition into corporate action. Its newsletters, research, and flagship events - GreenBiz, VERGE, Circularity, GreenFin and Bloom - convene the executives, investors and policymakers building the clean economy.