supplements
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Suzie Devine Built BINTO by Treating Confusion as a Product Brief
The Philadelphia nurse-turned-founder built a company from questions nobody owned - then learned that the durable kind of growth begins when you stop confusing motion with progress.
Andrew Herr
Andrew Herr is the founder and CEO of Flykitt (and its parent company Fount), a health and human-performance company that builds systems to eliminate jet lag by targeting circadian disruption and travel-induced inflammation. Before entrepreneurship, he spent over a decade advising the U.S. military on human performance and biotech strategy from the Pentagon's Office of Net Assessment, working with Navy SEALs and fighter pilots. Holding three Georgetown master's degrees and twice named an Army 'Mad Scientist,' Herr has turned the performance secrets of special operators into products trusted by pro sports teams, executives, and everyday travelers.
Brad Berman
Brad Berman is the co-owner and CEO of BodyBio, a family-owned cellular-health and nutritional-supplement company in Millville, New Jersey. He arrived not from a lab but from the beverage aisle, with stops at PepsiCo and FIJI Water, and married into the founding Kane family. Since taking the top job in 2019 he has rebranded the 25-plus-year-old practitioner brand, pushed it into direct-to-consumer and mainstream retail, and steered roughly 41% revenue growth that landed BodyBio on the Inc. 5000.
David Brown
David Brown is the co-founder, Chairman and CEO of ACTIVZ, a West Jordan, Utah direct-selling company he launched in 2017 with longtime partner Ryan Thompson. A self-described 'recovering lawyer' with a J.D. from Cornell and a Japanese degree from BYU, Brown traded corporate law for the nutrition business in 1994 and went on to lead some of the industry's best-known turnarounds - tripling Natural Balance, building Metabolife into the world's largest retail diet brand, and taking LifeVantage from roughly $3 million to more than $200 million. With ACTIVZ he built a multinational from day one, launching in Mexico before the United States and reaching markets across Latin America and Japan.
David Friedeberg
David Friedeberg is the founder and CEO of OXOMIO, a wellness and supplements company that pairs Earth's purest natural ingredients with biotechnology under the banner 'The Luxury of Wellness.' Son of Mexican surrealist Pedro Friedeberg, David grew up in an artist's household where making something from nothing was a daily ritual, then carried that mindset through a career that spanned fine-art dealing, hospitality operations, and a Harvard MBA before launching OXOMIO in 2017. He splits his life between San Miguel de Allende, Mexico and Austin, Texas, and runs his days by the Japanese principle of kenkou dai-ichi - health above everything else.
Sara Cullen
Sara Cullen is the founder and CEO of GEM, a Los Angeles wellness company that reinvented the daily multivitamin as a bite-sized chew made from real, whole-food ingredients. After a personal health slump in her late twenties left her disillusioned with the synthetic-filler vitamin aisle, the Oregon farm kid and Cornell graduate built the product she could not find. She validated it inside a private Facebook group of women before raising venture capital, selling more than 20 million bites, and turning 'food is medicine' into a real business.
Simon Cheng
Simon Cheng is the founder and CEO of Pique, a Los Angeles-based wellness company that turned whole-leaf tea into dissolvable crystals using a patented cold extraction process. A Hong Kong native who grew up drinking tea with his grandparents, Cheng abandoned those rituals in his teens, then spent his 20s cycling through surgeries and a decade of health crises. He rebuilt his health on a multi-year study trip across Asia learning from medicinal-plant and breathwork masters, and channeled that obsession into Pique, which launched in Whole Foods in 2016 and scaled to thousands of stores. Harvard and Stanford educated, and the youngest member of Harvard School of Public Health's Nutrition Roundtable, Cheng built Pique on three promises: efficacy, purity, and zero prep.
Brooks Powell
Brooks Powell is the founder and CEO of Cheers (formerly Thrive+), a Houston-based consumer health brand built around DHM, a plant extract he first read about as a Princeton sophomore writing a neuroscience paper on alcohol. He licensed a permeabilizer technology from the university, launched in 2017, pitched on Shark Tank, and grew the company past $25M in revenue and 13M+ doses sold. A former religion major and Division I swimmer, he turned a class assignment into a category and earned a spot on the Forbes Next 1000 list.
Eric Marcotulli
Eric Marcotulli is the co-founder and CEO of Elysium Health, a New York consumer health company he started in 2014 to turn academic aging research into products people can actually buy. A former wrestler who became Sequoia Capital's youngest partner before he turned 30, he left venture capital after a business-school case study on cellular aging convinced him that longevity was a solvable engineering problem, not a fairy tale. He built Elysium by recruiting Nobel laureates and a roster of world-class scientists as advisors, raising more than $70 million across several rounds, and selling directly to consumers.
Jahaan Ansari
Jahaan Ansari is the co-founder and CEO of Gainful, a New York-based personalized nutrition company that builds custom protein and supplement formulas around each customer. A UC Berkeley chemical engineering and computer science graduate, he wrote the algorithm that matches a person's body and goals to a unique blend, turning a college dorm-kitchen experiment that filled its first 50 orders by hand into a Forbes 30 Under 30, Y Combinator-backed brand sold at Target. He raised more than $17M with high-school-best-friend-turned-co-founder Eric Wu, and in 2024 took an unexpected detour onto ABC's The Bachelorette.
Dan McCormick
Dan McCormick is the co-founder and CEO of Create Wellness, the New York brand that turned creatine from a bodybuilder's powder into a daily gummy. After years inside high-growth consumer companies like Away, Parade and the Not Boring newsletter, he started Create in 2022 with his wife Sienna and pioneered the first creatine monohydrate gummy. The company has sold over 250 million gummies, reached GNC and Target shelves, and raised a $20M Series B in 2026 led by Alliance Consumer Growth.
Sienna McCormick
Sienna McCormick is the co-founder and co-CEO of Create Wellness, the New York company that turned creatine - long stuck in the bodybuilder aisle - into a daily gummy. After six years at Goldman Sachs, she and her husband Dan bootstrapped the brand from their apartment in 2022, shipped the first creatine monohydrate gummy after more than twenty manufacturers said it could not be done, and have since sold north of 250 million of them. In March 2026 the company raised a $20 million Series B led by Alliance Consumer Growth, with the stated ambition of getting 100 million Americans onto daily creatine by 2030.