He sold iced tea and bottled water for a living. Now he sells the idea that wellness begins inside a cell membrane - and he's getting Erewhon to stock it.
Brad Berman, CEO. The beverage guy who married into a biochemistry dynasty and learned to love the mitochondria.
Most supplement CEOs come up through the lab. Brad Berman came up through the cooler aisle. PepsiCo. FIJI Water. An energy shot he launched in the UK called Quick Energy. His resume reads like a beverage distributor's dream, right up until the part where he took over a family company devoted to phosphatidylcholine.
BodyBio was not his idea. It was Ed Kane's - a self-styled biohacker who, the family legend goes, mixed his first batch of electrolyte fluid in a bathtub. Then it was Dr. Patricia Kane's, who turned blood chemistry into a diagnostic system. By the time Berman arrived, the company had a 25-year scientific legacy, a loyal base of practitioners, and a brand that almost nobody outside that world had heard of.
Berman's job, roughly stated, was to fix the last part without breaking the first three. He married into the founding family - his wife, Jessica Kane Berman, is the founder's granddaughter and BodyBio's chief marketing officer - and rose from vice president to president to CEO by 2019. The third generation had arrived, and it spoke fluent retail.
What he brought was not science. It was distribution, brand, and the unglamorous discipline of a four-year operating plan. He rebuilt the finance department. He pushed the company online. And he made a bet that the rest of the world was finally ready to talk about cells the way BodyBio always had.
True wellness doesn't start with a symptom. It starts with the cell.Brad Berman
A career that detoured from the world's biggest beverage brands into one small family lab in South Jersey.
Berman didn't reinvent the chemistry. He reinvented who gets to buy it.
BodyBio spent decades as a practitioner brand, sold through the 35,000-plus healthcare providers who trusted its research. Berman opened a direct-to-consumer front door.
In 2025, clinical-grade products landed on Erewhon Market and Thrive Market - the cultural shorthand for wellness gone mainstream.
A four-year strategic plan, a rebuilt finance function, and roughly 41% top-line growth that earned a spot on the Inc. 5000.
A 2018 relaunch and a later brand evolution gave a 25-year-old science company a face that could sit next to the cool kids.
A 2025 nod on Inc.'s Best Workplaces, in the "enduring impact" category for companies past the 15-year mark.
No venture capital. Family-owned, by design - the science legacy kept in the family while the commercial engine modernized.
"People are no longer looking for quick fixes; they want to understand the 'why' behind their wellness."
"Whether it's gut integrity, brain function, or energy production, the conversation always comes back to the cell."
"When BodyBio was founded, cellular health was primarily a conversation among practitioners and biochemists."
"These partnerships validate our commitment to scientific excellence while expanding access to trusted wellness solutions."
Berman's stated ambition is to drag the supplement conversation away from surface-level wellness and toward root-cause, science-backed solutions - while keeping BodyBio independent and family-run.
It's an unusual position: a brand built by biochemists, now narrated by a man who learned his trade selling bottled water. The science was always there. Berman's contribution is the sentence wrapped around it - that the next wave of wellness starts not with a symptom, but with the smallest unit of a body.
Compiled from public sources: BodyBio, The Org, NutraIngredients, PR Newswire and the Female Founder Collective. Facts only where verifiable. The founder-family relationship is described by BodyBio as third-generation, by marriage.